Category Archives: Blogger

Searching For A Fast Way To Get An Advantage Above Your Competitors?

Seo Content -Content is King

Profitable companies who are in it for the long-term regularly apply creative SEO Marketing strategies and techniques to distinguish themselves and find that edge.

Two such amazing SEO Marketing strategies are content rankings and engagement building.  And here’s a fact?  Article SEO Marketing is a proven strategy that just happens to address each of those SEO Marketing strategies.

Is it the essential element of content ranking and engagement building?  Certainly not.  Nevertheless, it is an ideal step in the right path.  And as well as, there’s certainly a pretty good possibility that your rivals are not using this tactic.

Think about it.  It takes a bit of time, knowledge, and hard work to write and successfully use articles, that’s the reason the public don’t do it in spite of this, those searching for an edge make in happen.

Why then pick article SEO Marketing as one of you SEO Marketing strategies?  Here are seven outstanding justifications:

1.  It is fairly easy.  Men and women take pleasure in buying from and work with the very best.  Writing and successfully marketing your articles enables you to rank yourself as the authority in your industry.  Why don’t we take this initial concept a step deeper Let’s be candid here, as an authority, you can validate an increase in your rates and command much more for your services and products.

3.  If your articles are suitable and distributed properly, they can spread like wildfire and literally cause a viral SEO Marketing frenzy.  Ultimately business that is driving toward more revenue.

4.  A big part of Internet SEO Marketing has to do with the Search Engines like Google, Yahoo, MSN, etc.  It’s vital that we play their algorithm requirements.  That being said, Search Engines love content such as articles!

Countless Internet SEO Marketing experts try the advanced gimmick to deceive Search Engines into getting a better content ranking.  So long as you have a ton of time and/or money on your hands to stay up to date with the latest trends and the ongoing changes of Search Engine rules, then do what you feel is right.  However, one SEO strategy still applies to improving Search Engine content ranking, and that’s article SEO Marketing.

5.  Consumers love to become knowledgeable – It helps them make better choices.  Your articles can serve as the source for the comments they seek.  And who more suitable to buy from than the provider that delivered the critical information in the first place.

6.  Talk about obtaining major value for your money, articles can easily hire someone for a variety of ways.  For example:

  •      ==> They can become content for your or someone else’s e-newsletter;
  •      ==> Used as complimentary gifts to prospects/clients, in training seminars, at social networking functions, etcetera;
  •      ==> Implemented to ignite dialogue in a blog or an online SEO Marketing group such as LinkedIn;
  •      ==> Integrate a variety of articles into an e-book, publication or e-commerce that is oftentimes offered or distributed in share for contact details;
  •      ==> Developed to be the foundation for a real-time workshop or podcast;
  •      ==> And we can go on and on and on.

7.  Articles when sent out correctly are an awesome way to stay in contact with customers and leads.  Research has revealed that on average it takes around 7 hits before a prospect purchases.

Perhaps you should use articles as some of those relationship opportunities?  This will help consistently increase your prospect’s understanding of you as a company or person who routinely adds value.

We are living in a time where content is king.  We all understand things other businesses would be curious in knowing.  Reveal your ability and like a magnet you’ll attract your prospective buyers towards your talent and business.

 

 

Why Email Marketing Compliments New Business Growth

Daniela-Balseca-Content Staff Writer

Although a fairly new strategy, email marketing is known to be one of the largest and most cost-effective ways of promoting business and gaining contacts. What is most interesting about email marketing is the amount of information that you could share with thousands at the click of a mouse.

Picture thousands of possible clients getting your business information directly to their inbox every day.  Now picture the variety of ways that your email content could be used to showing what you have to offer. Here are just a few:

Think Outside The (in) Box

One of the most important steps in adapting email marketing as a business strategy is not only to send a message, but also to extend that message into showing your work. An example of this would be to provide a link to previous work while altering your end results based on the target market being reached. Put your creativity to work and show what kind of projects you have done and are able to do in the future. Show what you got and what has worked for you and in turn, will work for them.

Showcase Everywhere

Social media is a must for all businesses; why not take advantage of other resources? Individuals as well as businesses access social media every day and at all times of the day, invite them to subscribe by email for your future promotions. While this is an idea that could fit for all your online accounts, adding this to your website is a must for client reach.

What’s In It For Me?

Yes, you may send many email campaigns that will reach hundreds, but in an online world, creativity is key. Find ways of standing out from the already filled inboxes and into sending a message that shows you care. A way of doing this is sharing any coupons or promotions that would give the reader a sense of exclusivity and opportunity. It says, “this is an opportunity just for you!”

Monitor Your Progress

Since you are now able to keep track of your efforts, you can monitor where the emails went, who responded to them and when. This is the beauty of personalization; you get to see what works, what doesn’t and how to improve it. Once you have analyzed the end product, there is only room for more.

Now that you’ve seen the evolving process of using email marketing, the best place to start is to be consistent, creative and get your message shared.

We have explored the possibilities of email marketing and now it is your chance to try. You may slowly incorporate this tactic into you your already up and running email campaigns. Remember that once you gain visibility from all sides, clients will most likely go into your site to look for more.  Don’t be afraid to use social media as a tool to connect with clients and refer them to your work. Once you have prepared the perfect samples, attach them into your email campaign.

Another key effect that could also make or break a new contract is the audience you are trying to attract. Find out whom you are trying to appeal to, remember that there is no “one size fits all” formula for clients out there.

Always, always, always personalize. Just like the way that you remember that one person that was especially nice or particularly helpful, clients gravitate towards those emails that have something that caters to them and nobody else. Remember that the more creative you get, the more they will tell you apart from the competition. And last but not least, check and re-check your progress and you will see more results throughout the campaign.

If this is your first time trying email marketing or even if you are applying this advise toward your campaign, keep in mind that the end result is what counts and you can only learn as you go.

Written By: Daniela Balseca – Content Staff Writer

Daniela-Balseca-Content Staff Writer

Daniela Balseca is a Content Staff Writer at GPS Public Relations where she writes, edits and produces written and digital content in English and Spanish. Her skills are in multimedia journalism, social media writing, blogging, audio production, article writing.

 

 

 

 

 

Desire To Keep Visitors Engaged With Your Company?

Master how to create an energetic engagement plan of action that produces repeat orders, long-term trustworthiness and brand-new referrals with these three important points.

  1. Convey the Right Content
    Make it apparent that your business recognizes what is important to most of your audience.
  2. Demonstrate your Worth
    Go beyond orders by providing practical important information and generating special contacts.
  3. Analyze, Maximize, and Concentrate on your goals
    Use statistics to improve and boost your engagement plan of action.

Keep in mind that when it comes to progress , there’s no quitting point. Constantly be maximizing,
enhancing and challenging your company’s overall performance in the direction of growing.

Source: Growth Hacking is for Smart Marketers – Not Just  startups

 

Is Your Business Veteran Owned?

Is your small business or company owned by a veteran (VOB), active duty military, reservist, service disabled veteran?

GPS Public Relations Veteran Owned Business’ Mission Statement 

Our mission is very simple (yet collectively holds a fundamental goal):

To help empower military veterans who own businesses to grow, hire fellow veterans and give back to military veteran organizations that directly impact the servicemen and women (and their respective families) who proudly served our great nation.

Military service has provided my company with organizational skills, a can-do attitude, and tremendous product.

We specialize in web design, SEO, and graphic design services.

We design websites, digital marketing plans and graphic art that not only look great, but more importantly CONVERT. Converting website visitors, and graphic and digital marketing recipients to customers.

Then, we help you maintain that relationship with email marketing, and branding campaigns.

Let’s support and put “Veterans First”

 

Succeeding in Local business, Do You Need Good Online Contacts?

Does who you know in your local business circle of trust determine how well or how poorly your company will do? A lot of factors lead to the online world of a local business, including associates. So how much influence do those you interact with have on the outcome of your local business?

Relations with people in the same line of local business are inevitable and very necessary. However, it could weigh heavily on the worthiness of your online contacts and not necessarily the number of online contacts. This is mainly because credible and relevant local business associates will help you generate more clients who will increase the number of sales. In addition, they provide room for new ideas and possible expansion in your local business venture.

Running a local business is often times consuming. We look to work within a trade that will appeal to a broad client base, yet this is sometimes impracticable. The saying “less is more” should ring true for many local business owners in giving the local business time to grow. If you can identify your product and know it in depth, you will be able to distinguish your target customers, thus have a trade that is productive. Failure to do this means that you will be spending unnecessary resources trying to reach out to consumers who may not be interested in your products. This results in wasted time and money.

If you are starting out a new local business, make sure that all your research is fully carried out. Determine who buys your product or services and also what is the customer demand for this type of service. How effective and productive is the market you are looking into? Once you know this, you will also be able to establish which other local business would not only benefit yourself, but also benefit themselves from your expertise.

There are three aspects of local business Online contacts that you want to get to know. These include;

Digital Focal point – The Digital Focal point acts as the connection for all companies related in the same venture. The Digital Focal point is a significant part of the whole and it actually holds the other enterprises together. It brings a sense of balance, coordinates all the local businesses and ensures that communication channels are open and helpful. The Digital Focal point will connect one local business to another and oversee the exchange of ideas. Because a lot of local businesses regard the Digital Focal point as central, the number of Online contacts involved is numerous. In addition, they are all linked one to another due to their area of expertise.

Contact sphere – The contact sphere is essential to say the least. This is inclusive of other local businesses that have similar interests to your own. The local business people in this circle of trust are beneficial to your local business output, because their input is reliable as is any referral they may introduce.  In addition, they assist you to excel and meet your local business goals.

Center of influence – The center of influence will be a local business that is well established and is highly dependable. To have such a contact in your local business circle of trust is advantageous in more than one way. You will also get to associate with clients greatly interested in your products or services. Needless to say, such a referral will propel your local business and help you realize your objectives.

As said above, a lot of factors lead to the online success of a local business, and key to this is having the right online contacts.

http://www.gpspublicrelations.com/Inspiration_Harvest/wp-content/uploads/2016/01/Succeeding-in-Local-business-Do-You-Need-Good-Online-contacts.jpg
Succeeding in Local business, Do You Need Good Online Contacts?

7 strategies to boost your internet traffic by 300%

7 strategies to boost your internet traffic by 300%To fully incorporate the Internet, business, and revenue into a worthwhile model, your website must  receive steady traffic.

We all understand that at the fundamentals of all traffic is the very crucial thing to an internet centered company’s profits. Apart from guaranteeing that you have a fantastic product to market, and you have your businesses built in planning, like merchandise delivery, properly taken care of, it would be an opportunity to get to the core of things, developing website traffic.

In the instance that you already have a website and you believe that you’re not acquiring the targeted traffic that are expecting or necessitate, then it’s time to reevaluate where you’ve been targeting your solutions. To be victorious in this highly aggressive business, you usually have to be a move ahead of your competitor and boosting your stream of prospective customers should probably have established yesterday.

It’s an old saying, but it still remains real:  Timing is definitely everything. With growing internet traffic, you should constantly be on your toes and be a day before of everyone else. You should never think of the next day as a beginning stage, think of right now as the time.  Essentially, it should always have been yesterday.

To give you the help you need in producing more internet traffic for your website, here are 7 reliable methods to begin boosting it immediately.

1) Enhance your web presence around specific keywords or keyword search terms.

For the majority of websites, the fastest volume of website traffic will come from online search engines.  The higher up your website shows up in listings results. Most likely, you will see increased site visitors.  Picking and using the correct keyword for your website is a crucial ingredient to search engine optimization.

2) Make an investment in effective ads with the major search engines.

Google’s AdWords and Yahoo’s search engine marketing programs provide very good advertising solutions that can produce exceptionally targeted website traffic. Despite the fact this is an awesome way to jump-start your site visitors it does have a price. While many website owners steer clear from spending cash to boost traffic, it’s really important that you at least start thinking about it.  Think about specialized help.  Carried out effectively, seo can be very affordable.  If completed the wrong way, it can simply be very expensive.

3) Generate one-way and mutual links to your online business.

Links to your website have a dual importance.  Initially, they create ways for customers to locate your website as they browse relevant websites.  Secondly, they make it easier to increase the importance of your webpage listings in online search engine like Google and Yahoo!.  Give consideration to looking for link exchanges with other websites that have common (but not competing) content.  Furthermore, look for options to build one-way links like making remarks on other websites and blogs.

4) Make Use of Viral Internet Marketing.

Viral marketing and advertising enable you to spread the word about your organization and product or service for minimal or fairly reduced costs. Here’s a marketing strategy that can be extremely powerful; you can connect your business name, product or link to the media, for instance a humorous video, an entertaining online game, an appealing article or something which will generate a viral buzz.  The objective is to get consumers engaged enough to share the content, and your link, to other people.  If accomplished properly, you can create a digital army of people inclined to market your business.

5) Sign Up for forums and social network sites and develop into an energetic player.

Choose forums that are suitable to your products, services or abilities.   Evaluate existing comments and provide informative reviews, comments or support.  Once more, this strengthens your professional reputation and offers another great possibility to integrate a link to your online business in your very own signature.

6) Write and publish relevant articles.

Publish unique articles that are highly relevant to your website’s content to top ranked article submission sites like E-zine Articles or Article Directories.  Case in point, if you offer for sale widgets write articles regarding how to select the right widgets for your business.  Take advantage of the resource box to include things like a detailed description of your internet site or services and most notably, comprise a link to your website.  Articles not only provide links back to your website (see strategy 2) but also help establish you as an expert in your field.

7) Finally, create e-newsletters or streetarticles.com.

E-newsletters can be an indispensable way to get leads from prospective clientele and provide a strategy to turn those leads into frequent subscribers.  By providing e-newsletters that feature useful, distinctive content you can captivate visitors who are potentially interested in what you’re showcasing.  If they identify the content being beneficial they are more inclined to turn to your website whenever they are looking for a product or service.

There are numerous other ways to generate website traffic, however, these are reliable ways which you can use to get going today.  You only have visitors to lose by not getting underway immediately.

5 Proven Strategies to Increase Your Amazon’s Traffic by 206%

  1. Startup an account with Amazon.

This is the simplest part of the whole task. Just visit amazon and Startup an account for yourself.

This would only take a couple of minutes and is very straight forward.

  1. Click on your “Your Name” Store tab.

After you have set up your account, you must have been given a password to sign into your account.

If you are not logged in already, log in.

Now, within the subscriber’s area there must be a row of tabs at the very top of the member’s area, click on the one which says “Your Name” Store

This would take you to a complete different area with various sub-menus.

Click on the tab in the sub-menu that shows “About You Area”.

  1. Creating your About You Area.

This is where you need to pay special attention because this is exactly what people might find once they click on your ‘About You’ tab.

Supposing you’re at the ‘About You Area’ there are areas designed to put your Name, Picture, and Nickname, Real Name, email Address and About Me. Fill in all the spots except your ‘About Me’.

The ‘About Me’ this spot is really what we need to discuss in the next step, simply fill in all the other areas and if you wish to put up an image of yourself, you are able to; it is of your choice.

  1. Setting up the ‘About Me’ section.

This is possibly the single most crucial section of this whole practice because this is where your customer will learn about who you are and exactly what you and your business are all about, so do take this very seriously, now there are about 4,000 fonts of space to write a description on who you are and precisely what your business is all about, so it’s your choice on how long you wish your description to be.

Before writing your outline here is what you need to do within the first 70 to 80 characters of your ‘About Me’ description.

Include your ‘Domain Name’ in quotes into the First 70 to 80 characters of your outline once they click on ‘About Me’ and read your profile page they will as well see your Domain Name, if they need to find out more, they may either copy and paste or type your domain name into their browser which could take them to your site where they could subscribe to the newsletter which will then get them to register to the newsletter.

This is where the ‘List Building’ will start to take place from the visitors sent through Amazon.

Now, it has also been established that Amazon is a very high Traffic website since the ‘About Me Area’ as being setup the way it is often outlined above. The next approach is how to lead Amazon’s visitors to your website.

  1. Directing Amazon’s traffic to your website

This is when the fun starts. Once you see how it’s done you will possibly kick yourself in the butt similar to shown How-To do this.

So, Amazon is ideal known for Books, so click the ‘Books’ tab within Amazon’s member’s spot. This will bring you to a different page.

In the top left corner there exists a search box. A number of listings on books relevant to internet marketing

Scroll down and choose the “33 Days to Online Profits” link. It will bring the Product Description page.

In this Product Description page there locate the Product Details, Section Reviews and most significant of all, All Consumer Reviews.

That’s right, all you have to do is ‘Write Reviews’ on books within your specific Niche so when potential prospects are reviewing the book you have written review on, they will as well scroll down and happen to check out on your review and click on Your Name to see what you are about.

They will see your profile with your own name, email Address, Nick Name and your ‘About Me’ description with your Website Name screaming out at them which could easily be typed into their browser.

Hope you find the benefits of writing reviews and also how it will get you look in the eyes of your possible customer.

“This is a good technique to use if you are looking to set up yourself as a specialist within your Niche and also develop a highly focused ‘Opt-In’ list which you can market for many years to come.” Michael Fieger – GPS Public Relations.

 

 

6 Amazing Winning Methods to Low Cost Internet Advertisements

Advertising had long been a primary determinant for a business’ being successful. This will include the appearance of the product or service to the customers. What truly matters is how it is introduced to the target audience to be able to capture it.

Whatsoever the package, the advertisement media also performs a great role in deciding the success of the services or products awareness.

What might be its benefits over other established medium just like the best-selling TV adverts?

Benefits

  1. Low Cost

Although the Internet advertisement may be seen as “classy” or widespread, compared to other medium, it is far more affordable compared to most Internet Advertisement Packages that are available for as low as $29 .99 for a one month run time period.

  1. Capture market

Should your service or product aim to focus on the young people or the corporate oriented ones, Internet advertisement could be best since they will always be “hooked-up” into the internet searching sites that may have a link to your own result, a large number of “hits” on your website!

  1. Hassle free

All you might ever really want is a Personal computer ( and some understanding and brilliant ideas in developing your site ) in which you can open your website , search for the perfect Internet Advertisement package , and update or check the status of your advertisement . You may never need to leave your house to advertise!

  1. Updated advertisements

Unlike the TV adverts that have to be updated frequently, Internet advertisements may operate for quite a long time without the need for change. In that case, change in the website is very minimal and might be done easily in your house.

  1. High Visibility

Irrespective of who your product or service is aimed towards, Internet advertisements can always be changed between sites. By giving a mutually useful piece of coverage, exchanging link info or banner advertisements with other website operators may be a great inexpensive hit generator!

  1. Lather, Rinse & Repeat.

As soon as you find the proper combination of words or images that brings consumers running, you may copy and paste your way into a fortune! You may possibly have 100’s of adverts online within a few hours as soon as you find the advert that actually works for you!

Drawbacks

  1. Scope

Limited market could be captured if one will solely use the Internet Advert for advertising. Though a lot of people now are into the use of technology, i .e. searching the Internet , still , most of the average customers still depends on the old form of marketing as a way of collecting information about particular products or service .

  1. Additional cost

If one will enlist the help of other specialist or establishment to create the website for their product or service, this could include additional costs on the part of the business owner.

Given the mentioned list of benefits and drawbacks about low-cost Internet Advertisement, an entrepreneur could now weigh in its functionality to his or her services or products.

The purpose of Internet advertisement is to provide the widest range of the brand at the lowest possible cost.

 

GPS Public Relations Hires New Marketing Communications Coordinator

For Immediate Release 

           Marketing Communications  Coordinator
  • GPS Public Relations Digital Agency brings a new Marketing Communications Coordinator to the team. We introduce Abbie Schlechter, a junior at the University of Tennessee. Abbie joins the team to bring insight to reaching target audiences and facilitate with SEO.
  • Abbie brings her positive energy, problem-solving skills, passion, and desire for experience to a new position within our team. Her introduction to our company also brings natural experience with multiple media techniques. Currently Abbie is pursuing a degree in Public Relations, an Economics major, and a minor in Business Administration and Spanish. Alongside her studies, she serves as the media relations intern for the University of Tennessee athletics program.
  •  During her time there she handles press conferences, indirect media contact, website development, social media handles, and promotion events for Tennessee Athletics.Abbie will use creative techniques to develop social media campaigns, then analyze and determine the most proficient ways to capture target audiences through search engine optimization. 
  • She will oversee client website activity and accurately assess the issues in order for prime consumer recognition. Her passion that stems from the pursuit of her Public Relations degree makes her a prime candidate for desiring knowledge and performing quality work experience this summer.
    "We are so excited to have Abbie join our team. Her strong, disciplined personality and previous media experiences are going to add unique qualities to our team. Having fresh new insight and someone who desires so profoundly to learn the trade leaves nothing but space for potential success."  -Michael Fieger
    GPS Public Relations is a Digital Public Relations Agency Creating Ideas and Building Brands that truly matter to business. We’re a digital agency that will become your end-to-end partner to achieve your goals online.
    GPS Public Relations is Michael Fieger’s USA based business that handles the details of your Public Relations and social media strategies and implementation so you can focus on your core business. Our experienced and creative industry professionals help companies design, plan, execute, and maintain their online image and presence through customized social media marketing programs in addition to traditional public relations methods.
    For more information on Abbie Schlechter or Michael Fieger for any services offered by GPS Public Relations, please call us at 561-201-6021 or visit our website at www.gpspublicrelations.com