Most people refer to Craigslist as a categorized advertisement online. The great thing about owning a Craigslist website, is the fact those people who want a particular product or service can easily post on the site. In exchange, those who offer these kinds of products or services will be the one that will contact the customer. It is very easy to use the website because it has a highly technical-graphic system. One could use the website to look for a specific service or product in a particular location. One can easily select a place where they really want the product or services.
- Reaching Potential customer on Craigslist
Another reason why placing adverts for products or services on Craigslist is really worthwhile is the chance of reaching a large target audience of potential prospects. An analysis of the Craigslist fact sheet shows relevant information about the amount of visitors the website receives. Based on this info Craigslist receives approximately 4 billion page views every month with 10 million people making use of Craigslist every month. From this research it is very clear that adverts placed on Craigslist could receive at least several attentions from prospective clients.
With so many traffic using Craigslist every month the advertising possibilities are endless, however, there are no warranties, some of these visitors would be interested in your services or products. Like any marketing strategy, your adverts on Craigslist should be interesting, informative and in a place that you will reach your prospective buyers.
- Finding Your Target Audience on Craigslist
We’ve actually mentioned the number of visitors utilizing Craigslist every month, but the key to benefiting from such numbers is to focus on your advertisements in a way aimed at reaching your prospective buyers instead of a wide audience of people who have no specific interest in your services or products. It is more useful to reach a small audience with a passionate interest in your services or products than reaching a larger audience of people that are not interested. Anyone who has an interest in what you offer is your prospective buyers.
The key to reaching your prospective buyers on Craigslist is posting your advertisement in the most relevant locations. Craigslist has a certain section for businesses to publicize their services. This segment is broken down into several categories. People who are in the business of computer restore would be wise to place their advertisement in the computer section instead of the automotive section for one thing people looking for computer help will definitely migrate to the computer section. It might sometimes be perfect to place an advert in several sections. It is acceptable as far as it doesn’t cross the line to spamming the section.
When there is not a particular section for the items offered by your business there are a few options. Entrepreneurs can post an advertisement in the section for small business advertisements where it may be found by people doing a search within this section. Alternately the business proprietor can contact Craigslist to recommend the addition of another category. They may be willing to assist if they assume this category requires an addition.
- The Variance between Advertising and Spamming
Advertising on Craigslist is just one thing, but spamming is quite another. Posting an advertisement in an ideal section of Craigslist is accepted; however, posting the same advert in almost every section of Craigslist sites for a variety of geographical regions is regarded as spam. Spam is inadequate for several reasons. First of all, potential prospects that see a certain advertisement in many different locations will probably recognize the spamming strategies and be less prone to patronize this business. Besides, if Craigslist finds the practice of spamming they might delete all the postings and could disallow advertisements from the person in the future.