Category Archives: Email Marketing

4 Simple Tactics For Language Translation And Business Growth

 

Today’s global business world, the use of different languages is more important than ever. Each day, thousands of users access the Internet in search of services and many of them will most likely speak a different language other than English.

This is when providing content in a different language might be an option to help your business growth. So how would using different languages increase business in the long run? Here are some ideas:

1. Provides Long Term Benefits

Adding language variation can be a great investment to your business since it would give you the opportunity to get ahead of the competition both nationally and internationally.  It would not only get you ahead of the game, but also help your brand stand out as global business friendly.

2. Avoids Misunderstandings with Foreign Consumers

Once you have written content in foreign languages as well as getting experience working with overseas clients, you will be able to reduce misunderstandings. Many companies have lost their clients due to language barriers, which have led to misunderstandings. Adding a new language would be a great asset to the business, adding more than one language would even further your changes of landing a good client. This would make a significant difference in business expansion if you were thinking of expanding your business to Europe, Latin America and Asia.

3. Builds Trust

By introducing foreign languages to your business, clients will be more comfortable working with you if you speak their language. The customer will choose your business instead of another if you are able to make them feel more comfortable. At the end of the day, as a customer it is easier to go with what is most familiar to you.

4.  Low Risk Factor

While it might take some time and effort to have your work translated, it is a crucial step if you are thinking of reaching clients outside of the American Market. Taking this step would benefit you depending on what services you are offering and what kind of client you are trying to reach. In most instances, you may want to have only part of your work translated, this could include your website, your work samples or even your promotional offers. However, if you are looking for a greater effect, translating your website into two to three languages is a great advantage.

Whether adding more than one language to your company’s website or even hiring multilingual personnel, language variation is a tool that looks as promising as ever as a business strategy. The new era of business is now mostly conducted with the help of advances in technology, including email and the World Wide Web. In this manner, language variation then acts as a strategy to propel business growth and client outreach, while promoting itself as a brand of all peoples.

Written By: Daniela Balseca – Content Staff Writer

Daniela-Balseca-Content Staff Writer

Daniela Balseca is a Content Staff Writer at GPS Public Relations where she writes, edits and produces written and digital content in English and Spanish. Her skills are in multimedia journalism, social media writing, blogging, audio production, article writing.

Why Email Marketing Compliments New Business Growth

Daniela-Balseca-Content Staff Writer

Although a fairly new strategy, email marketing is known to be one of the largest and most cost-effective ways of promoting business and gaining contacts. What is most interesting about email marketing is the amount of information that you could share with thousands at the click of a mouse.

Picture thousands of possible clients getting your business information directly to their inbox every day.  Now picture the variety of ways that your email content could be used to showing what you have to offer. Here are just a few:

Think Outside The (in) Box

One of the most important steps in adapting email marketing as a business strategy is not only to send a message, but also to extend that message into showing your work. An example of this would be to provide a link to previous work while altering your end results based on the target market being reached. Put your creativity to work and show what kind of projects you have done and are able to do in the future. Show what you got and what has worked for you and in turn, will work for them.

Showcase Everywhere

Social media is a must for all businesses; why not take advantage of other resources? Individuals as well as businesses access social media every day and at all times of the day, invite them to subscribe by email for your future promotions. While this is an idea that could fit for all your online accounts, adding this to your website is a must for client reach.

What’s In It For Me?

Yes, you may send many email campaigns that will reach hundreds, but in an online world, creativity is key. Find ways of standing out from the already filled inboxes and into sending a message that shows you care. A way of doing this is sharing any coupons or promotions that would give the reader a sense of exclusivity and opportunity. It says, “this is an opportunity just for you!”

Monitor Your Progress

Since you are now able to keep track of your efforts, you can monitor where the emails went, who responded to them and when. This is the beauty of personalization; you get to see what works, what doesn’t and how to improve it. Once you have analyzed the end product, there is only room for more.

Now that you’ve seen the evolving process of using email marketing, the best place to start is to be consistent, creative and get your message shared.

We have explored the possibilities of email marketing and now it is your chance to try. You may slowly incorporate this tactic into you your already up and running email campaigns. Remember that once you gain visibility from all sides, clients will most likely go into your site to look for more.  Don’t be afraid to use social media as a tool to connect with clients and refer them to your work. Once you have prepared the perfect samples, attach them into your email campaign.

Another key effect that could also make or break a new contract is the audience you are trying to attract. Find out whom you are trying to appeal to, remember that there is no “one size fits all” formula for clients out there.

Always, always, always personalize. Just like the way that you remember that one person that was especially nice or particularly helpful, clients gravitate towards those emails that have something that caters to them and nobody else. Remember that the more creative you get, the more they will tell you apart from the competition. And last but not least, check and re-check your progress and you will see more results throughout the campaign.

If this is your first time trying email marketing or even if you are applying this advise toward your campaign, keep in mind that the end result is what counts and you can only learn as you go.

Written By: Daniela Balseca – Content Staff Writer

Daniela-Balseca-Content Staff Writer

Daniela Balseca is a Content Staff Writer at GPS Public Relations where she writes, edits and produces written and digital content in English and Spanish. Her skills are in multimedia journalism, social media writing, blogging, audio production, article writing.