Category Archives: Internet Advertising

4 Simple Tactics For Language Translation And Business Growth

 

Today’s global business world, the use of different languages is more important than ever. Each day, thousands of users access the Internet in search of services and many of them will most likely speak a different language other than English.

This is when providing content in a different language might be an option to help your business growth. So how would using different languages increase business in the long run? Here are some ideas:

1. Provides Long Term Benefits

Adding language variation can be a great investment to your business since it would give you the opportunity to get ahead of the competition both nationally and internationally.  It would not only get you ahead of the game, but also help your brand stand out as global business friendly.

2. Avoids Misunderstandings with Foreign Consumers

Once you have written content in foreign languages as well as getting experience working with overseas clients, you will be able to reduce misunderstandings. Many companies have lost their clients due to language barriers, which have led to misunderstandings. Adding a new language would be a great asset to the business, adding more than one language would even further your changes of landing a good client. This would make a significant difference in business expansion if you were thinking of expanding your business to Europe, Latin America and Asia.

3. Builds Trust

By introducing foreign languages to your business, clients will be more comfortable working with you if you speak their language. The customer will choose your business instead of another if you are able to make them feel more comfortable. At the end of the day, as a customer it is easier to go with what is most familiar to you.

4.  Low Risk Factor

While it might take some time and effort to have your work translated, it is a crucial step if you are thinking of reaching clients outside of the American Market. Taking this step would benefit you depending on what services you are offering and what kind of client you are trying to reach. In most instances, you may want to have only part of your work translated, this could include your website, your work samples or even your promotional offers. However, if you are looking for a greater effect, translating your website into two to three languages is a great advantage.

Whether adding more than one language to your company’s website or even hiring multilingual personnel, language variation is a tool that looks as promising as ever as a business strategy. The new era of business is now mostly conducted with the help of advances in technology, including email and the World Wide Web. In this manner, language variation then acts as a strategy to propel business growth and client outreach, while promoting itself as a brand of all peoples.

Written By: Daniela Balseca – Content Staff Writer

Daniela-Balseca-Content Staff Writer

Daniela Balseca is a Content Staff Writer at GPS Public Relations where she writes, edits and produces written and digital content in English and Spanish. Her skills are in multimedia journalism, social media writing, blogging, audio production, article writing.

Find Out The Best Digital Marketing Trends For Increased Customers In 2016

Find out the best digital marketing trends for increased customers in 2016

Online Marketing trends To Adopt in 2016

In today’s digital world of business, every online marketing resource is key to customer recognition. This means that every message a company sends must be communicated through various channels in order to reach the same amount of potential clients as they did a decade ago.

An example of this would be the emergence of email marketing, social media marketing, videos and blogs versus TV and radio. If you are looking for a place to start to adopt the newest trends for your business, follow these simple steps:

  1. Stay on the Lookout For New Technology

With changing patterns in our everyday life and the popularity of smartphones and tablets, marketing campaigns have gone mobile. TV and Radio although still popular in the advertising world have become a second option for the everyday business.

Online content is faster, easier to send and more cost-effective, allowing for businesses to expand their marketing strategy. This does not mean however, that TV and radio advertising does not work, but including online content is a necessary step to keep up with the competition.

  1. Hire A Professional 

In order to deliver the best results, a company should invest in hiring an expert to maintain efficiency while adopting the latest practices. Attempting to complete these marketing campaigns by yourself is too time consuming and will just not cut it if you want to get ahead of the competition. A professional does not only speed up the process of each campaign, but provides a business with the latest insights into the use of this technology.

  1. Provide Content With a Marketing Focus 

Yes, you may make good use of your social media accounts with every day posts in order to attract attention, but always make the best out of every post. Pay attention to what others are saying about their business and how they are saying it.

Avoid using content that comes off as a sales pitch and learn from others while on your search for new content strategies. It would also save you time and money to share a piece of information that is already out on the web as long as the content is revised and rewritten to your company’s standard.

  1. Keep Track Of Your Progress

And always remember to keep track of your analytics on each of your social media accounts as well as your website, then you’ll know what works, what doesn’t and what to add next time.

Make your posts easy to read and understand by your audience and invest into appealing to your target audience as much as you can.

Once you have applied these four key factors into your business strategy, think about alternative ways of putting content out on the web. Staying on top of new technology in today’s business is tough, but it is a defining factor that could make or break the marketing strategy for your business.

 

Written By: Daniela Balseca – Content Staff Writer

Daniela-Balseca-Content Staff Writer

Daniela Balseca is a Content Staff Writer at GPS Public Relations where she writes, edits and produces written and digital content in English and Spanish. Her skills are in multimedia journalism, social media writing, blogging, audio production, article writing.

Why Email Marketing Compliments New Business Growth

Daniela-Balseca-Content Staff Writer

Although a fairly new strategy, email marketing is known to be one of the largest and most cost-effective ways of promoting business and gaining contacts. What is most interesting about email marketing is the amount of information that you could share with thousands at the click of a mouse.

Picture thousands of possible clients getting your business information directly to their inbox every day.  Now picture the variety of ways that your email content could be used to showing what you have to offer. Here are just a few:

Think Outside The (in) Box

One of the most important steps in adapting email marketing as a business strategy is not only to send a message, but also to extend that message into showing your work. An example of this would be to provide a link to previous work while altering your end results based on the target market being reached. Put your creativity to work and show what kind of projects you have done and are able to do in the future. Show what you got and what has worked for you and in turn, will work for them.

Showcase Everywhere

Social media is a must for all businesses; why not take advantage of other resources? Individuals as well as businesses access social media every day and at all times of the day, invite them to subscribe by email for your future promotions. While this is an idea that could fit for all your online accounts, adding this to your website is a must for client reach.

What’s In It For Me?

Yes, you may send many email campaigns that will reach hundreds, but in an online world, creativity is key. Find ways of standing out from the already filled inboxes and into sending a message that shows you care. A way of doing this is sharing any coupons or promotions that would give the reader a sense of exclusivity and opportunity. It says, “this is an opportunity just for you!”

Monitor Your Progress

Since you are now able to keep track of your efforts, you can monitor where the emails went, who responded to them and when. This is the beauty of personalization; you get to see what works, what doesn’t and how to improve it. Once you have analyzed the end product, there is only room for more.

Now that you’ve seen the evolving process of using email marketing, the best place to start is to be consistent, creative and get your message shared.

We have explored the possibilities of email marketing and now it is your chance to try. You may slowly incorporate this tactic into you your already up and running email campaigns. Remember that once you gain visibility from all sides, clients will most likely go into your site to look for more.  Don’t be afraid to use social media as a tool to connect with clients and refer them to your work. Once you have prepared the perfect samples, attach them into your email campaign.

Another key effect that could also make or break a new contract is the audience you are trying to attract. Find out whom you are trying to appeal to, remember that there is no “one size fits all” formula for clients out there.

Always, always, always personalize. Just like the way that you remember that one person that was especially nice or particularly helpful, clients gravitate towards those emails that have something that caters to them and nobody else. Remember that the more creative you get, the more they will tell you apart from the competition. And last but not least, check and re-check your progress and you will see more results throughout the campaign.

If this is your first time trying email marketing or even if you are applying this advise toward your campaign, keep in mind that the end result is what counts and you can only learn as you go.

Written By: Daniela Balseca – Content Staff Writer

Daniela-Balseca-Content Staff Writer

Daniela Balseca is a Content Staff Writer at GPS Public Relations where she writes, edits and produces written and digital content in English and Spanish. Her skills are in multimedia journalism, social media writing, blogging, audio production, article writing.

 

 

 

 

 

Desire To Keep Visitors Engaged With Your Company?

Master how to create an energetic engagement plan of action that produces repeat orders, long-term trustworthiness and brand-new referrals with these three important points.

  1. Convey the Right Content
    Make it apparent that your business recognizes what is important to most of your audience.
  2. Demonstrate your Worth
    Go beyond orders by providing practical important information and generating special contacts.
  3. Analyze, Maximize, and Concentrate on your goals
    Use statistics to improve and boost your engagement plan of action.

Keep in mind that when it comes to progress , there’s no quitting point. Constantly be maximizing,
enhancing and challenging your company’s overall performance in the direction of growing.

Source: Growth Hacking is for Smart Marketers – Not Just  startups

 

Is Your Business Veteran Owned?

Is your small business or company owned by a veteran (VOB), active duty military, reservist, service disabled veteran?

GPS Public Relations Veteran Owned Business’ Mission Statement 

Our mission is very simple (yet collectively holds a fundamental goal):

To help empower military veterans who own businesses to grow, hire fellow veterans and give back to military veteran organizations that directly impact the servicemen and women (and their respective families) who proudly served our great nation.

Military service has provided my company with organizational skills, a can-do attitude, and tremendous product.

We specialize in web design, SEO, and graphic design services.

We design websites, digital marketing plans and graphic art that not only look great, but more importantly CONVERT. Converting website visitors, and graphic and digital marketing recipients to customers.

Then, we help you maintain that relationship with email marketing, and branding campaigns.

Let’s support and put “Veterans First”

 

Succeeding in Local business, Do You Need Good Online Contacts?

Does who you know in your local business circle of trust determine how well or how poorly your company will do? A lot of factors lead to the online world of a local business, including associates. So how much influence do those you interact with have on the outcome of your local business?

Relations with people in the same line of local business are inevitable and very necessary. However, it could weigh heavily on the worthiness of your online contacts and not necessarily the number of online contacts. This is mainly because credible and relevant local business associates will help you generate more clients who will increase the number of sales. In addition, they provide room for new ideas and possible expansion in your local business venture.

Running a local business is often times consuming. We look to work within a trade that will appeal to a broad client base, yet this is sometimes impracticable. The saying “less is more” should ring true for many local business owners in giving the local business time to grow. If you can identify your product and know it in depth, you will be able to distinguish your target customers, thus have a trade that is productive. Failure to do this means that you will be spending unnecessary resources trying to reach out to consumers who may not be interested in your products. This results in wasted time and money.

If you are starting out a new local business, make sure that all your research is fully carried out. Determine who buys your product or services and also what is the customer demand for this type of service. How effective and productive is the market you are looking into? Once you know this, you will also be able to establish which other local business would not only benefit yourself, but also benefit themselves from your expertise.

There are three aspects of local business Online contacts that you want to get to know. These include;

Digital Focal point – The Digital Focal point acts as the connection for all companies related in the same venture. The Digital Focal point is a significant part of the whole and it actually holds the other enterprises together. It brings a sense of balance, coordinates all the local businesses and ensures that communication channels are open and helpful. The Digital Focal point will connect one local business to another and oversee the exchange of ideas. Because a lot of local businesses regard the Digital Focal point as central, the number of Online contacts involved is numerous. In addition, they are all linked one to another due to their area of expertise.

Contact sphere – The contact sphere is essential to say the least. This is inclusive of other local businesses that have similar interests to your own. The local business people in this circle of trust are beneficial to your local business output, because their input is reliable as is any referral they may introduce.  In addition, they assist you to excel and meet your local business goals.

Center of influence – The center of influence will be a local business that is well established and is highly dependable. To have such a contact in your local business circle of trust is advantageous in more than one way. You will also get to associate with clients greatly interested in your products or services. Needless to say, such a referral will propel your local business and help you realize your objectives.

As said above, a lot of factors lead to the online success of a local business, and key to this is having the right online contacts.

http://www.gpspublicrelations.com/Inspiration_Harvest/wp-content/uploads/2016/01/Succeeding-in-Local-business-Do-You-Need-Good-Online-contacts.jpg
Succeeding in Local business, Do You Need Good Online Contacts?

Great Web Design West Palm Beach

In this heavily technological world today, almost everything is on the internet. Generally, there is almost nothing one cannot purchase, promote Great Web Design West Palm Beach, exchange, search for, discover images of, or engage in if you possess a computing device and internet access. This day and age, there is an internet site out there for almost everything you can name.

Which suggests that somebody likely has a webpage a whole lot like your site? Given that battle for page views become demandingly more competitive. We also see that Web design becomes considerably more complex, and cyberspace more prevalent. Great web design becomes more important than ever before. If you have a web site, then you want visitors to view that site. Great web design is the ideal way to make that web authority take place.

The typical Internet web surfer is more experienced, and these days much harder to win over. Great Web Design West Palm Beach is the exclusive strategy to get returning site visitors. There are multiple practical key factors to great web design that each and every web designer must know how to create.

Online major search engines have developed very intelligent ways to locate content on internet websites in the world today. Great Web Design West Palm Beach is focused on your web site’s written content. What keywords will visitors search to locate your internet site? As soon as you identify what the best keywords are, you need to have a great deal of content on websites that highlights those keywords. There are countless no-cost websites that permit you to test your keyword content. Use them. Content material is what search engines evaluate for starters, therefore it’s here that you must make your impact.

You will want back links that associate to other internet pages of your website & blog site. Along with internal back links, in addition to external back links that connect to web pages externally to your internet domain. The greater number of back relative links you acquire, the greater your authority with search engines, so use them liberally throughout your site. Connections also enhance the tracking of your website, which happens to be tremendously crucial to great web design. Gain knowledge about back links and why your visitors love back links.

Using graphic art and create brilliant color styles, images, and readable fonts will bring success to, or ruin your web site. You want to make an impact with the layouts on your site. Think about custom web design which is about an eye-catching flow of tones, visuals, graphics, and content. Don’t over clutter your web pages, but make them interesting and trusting to look at.

Effective web design is mostly about mastering how to balance key features that appeal to search engines, like google, and your target audience. Your content should flow to each other, your navigation should be convenient, and your site brimming with content. To increase traffic to your website would be through effective web design that is revised regularly. This will produce repeat, and new clients to your internet site. The more traffic you have, the more effective, a great web design will result in increased returned on digital investment.

Great Website Design

7 strategies to boost your internet traffic by 300%

7 strategies to boost your internet traffic by 300%To fully incorporate the Internet, business, and revenue into a worthwhile model, your website must  receive steady traffic.

We all understand that at the fundamentals of all traffic is the very crucial thing to an internet centered company’s profits. Apart from guaranteeing that you have a fantastic product to market, and you have your businesses built in planning, like merchandise delivery, properly taken care of, it would be an opportunity to get to the core of things, developing website traffic.

In the instance that you already have a website and you believe that you’re not acquiring the targeted traffic that are expecting or necessitate, then it’s time to reevaluate where you’ve been targeting your solutions. To be victorious in this highly aggressive business, you usually have to be a move ahead of your competitor and boosting your stream of prospective customers should probably have established yesterday.

It’s an old saying, but it still remains real:  Timing is definitely everything. With growing internet traffic, you should constantly be on your toes and be a day before of everyone else. You should never think of the next day as a beginning stage, think of right now as the time.  Essentially, it should always have been yesterday.

To give you the help you need in producing more internet traffic for your website, here are 7 reliable methods to begin boosting it immediately.

1) Enhance your web presence around specific keywords or keyword search terms.

For the majority of websites, the fastest volume of website traffic will come from online search engines.  The higher up your website shows up in listings results. Most likely, you will see increased site visitors.  Picking and using the correct keyword for your website is a crucial ingredient to search engine optimization.

2) Make an investment in effective ads with the major search engines.

Google’s AdWords and Yahoo’s search engine marketing programs provide very good advertising solutions that can produce exceptionally targeted website traffic. Despite the fact this is an awesome way to jump-start your site visitors it does have a price. While many website owners steer clear from spending cash to boost traffic, it’s really important that you at least start thinking about it.  Think about specialized help.  Carried out effectively, seo can be very affordable.  If completed the wrong way, it can simply be very expensive.

3) Generate one-way and mutual links to your online business.

Links to your website have a dual importance.  Initially, they create ways for customers to locate your website as they browse relevant websites.  Secondly, they make it easier to increase the importance of your webpage listings in online search engine like Google and Yahoo!.  Give consideration to looking for link exchanges with other websites that have common (but not competing) content.  Furthermore, look for options to build one-way links like making remarks on other websites and blogs.

4) Make Use of Viral Internet Marketing.

Viral marketing and advertising enable you to spread the word about your organization and product or service for minimal or fairly reduced costs. Here’s a marketing strategy that can be extremely powerful; you can connect your business name, product or link to the media, for instance a humorous video, an entertaining online game, an appealing article or something which will generate a viral buzz.  The objective is to get consumers engaged enough to share the content, and your link, to other people.  If accomplished properly, you can create a digital army of people inclined to market your business.

5) Sign Up for forums and social network sites and develop into an energetic player.

Choose forums that are suitable to your products, services or abilities.   Evaluate existing comments and provide informative reviews, comments or support.  Once more, this strengthens your professional reputation and offers another great possibility to integrate a link to your online business in your very own signature.

6) Write and publish relevant articles.

Publish unique articles that are highly relevant to your website’s content to top ranked article submission sites like E-zine Articles or Article Directories.  Case in point, if you offer for sale widgets write articles regarding how to select the right widgets for your business.  Take advantage of the resource box to include things like a detailed description of your internet site or services and most notably, comprise a link to your website.  Articles not only provide links back to your website (see strategy 2) but also help establish you as an expert in your field.

7) Finally, create e-newsletters or streetarticles.com.

E-newsletters can be an indispensable way to get leads from prospective clientele and provide a strategy to turn those leads into frequent subscribers.  By providing e-newsletters that feature useful, distinctive content you can captivate visitors who are potentially interested in what you’re showcasing.  If they identify the content being beneficial they are more inclined to turn to your website whenever they are looking for a product or service.

There are numerous other ways to generate website traffic, however, these are reliable ways which you can use to get going today.  You only have visitors to lose by not getting underway immediately.

5 Proven Strategies to Increase Your Amazon’s Traffic by 206%

  1. Startup an account with Amazon.

This is the simplest part of the whole task. Just visit amazon and Startup an account for yourself.

This would only take a couple of minutes and is very straight forward.

  1. Click on your “Your Name” Store tab.

After you have set up your account, you must have been given a password to sign into your account.

If you are not logged in already, log in.

Now, within the subscriber’s area there must be a row of tabs at the very top of the member’s area, click on the one which says “Your Name” Store

This would take you to a complete different area with various sub-menus.

Click on the tab in the sub-menu that shows “About You Area”.

  1. Creating your About You Area.

This is where you need to pay special attention because this is exactly what people might find once they click on your ‘About You’ tab.

Supposing you’re at the ‘About You Area’ there are areas designed to put your Name, Picture, and Nickname, Real Name, email Address and About Me. Fill in all the spots except your ‘About Me’.

The ‘About Me’ this spot is really what we need to discuss in the next step, simply fill in all the other areas and if you wish to put up an image of yourself, you are able to; it is of your choice.

  1. Setting up the ‘About Me’ section.

This is possibly the single most crucial section of this whole practice because this is where your customer will learn about who you are and exactly what you and your business are all about, so do take this very seriously, now there are about 4,000 fonts of space to write a description on who you are and precisely what your business is all about, so it’s your choice on how long you wish your description to be.

Before writing your outline here is what you need to do within the first 70 to 80 characters of your ‘About Me’ description.

Include your ‘Domain Name’ in quotes into the First 70 to 80 characters of your outline once they click on ‘About Me’ and read your profile page they will as well see your Domain Name, if they need to find out more, they may either copy and paste or type your domain name into their browser which could take them to your site where they could subscribe to the newsletter which will then get them to register to the newsletter.

This is where the ‘List Building’ will start to take place from the visitors sent through Amazon.

Now, it has also been established that Amazon is a very high Traffic website since the ‘About Me Area’ as being setup the way it is often outlined above. The next approach is how to lead Amazon’s visitors to your website.

  1. Directing Amazon’s traffic to your website

This is when the fun starts. Once you see how it’s done you will possibly kick yourself in the butt similar to shown How-To do this.

So, Amazon is ideal known for Books, so click the ‘Books’ tab within Amazon’s member’s spot. This will bring you to a different page.

In the top left corner there exists a search box. A number of listings on books relevant to internet marketing

Scroll down and choose the “33 Days to Online Profits” link. It will bring the Product Description page.

In this Product Description page there locate the Product Details, Section Reviews and most significant of all, All Consumer Reviews.

That’s right, all you have to do is ‘Write Reviews’ on books within your specific Niche so when potential prospects are reviewing the book you have written review on, they will as well scroll down and happen to check out on your review and click on Your Name to see what you are about.

They will see your profile with your own name, email Address, Nick Name and your ‘About Me’ description with your Website Name screaming out at them which could easily be typed into their browser.

Hope you find the benefits of writing reviews and also how it will get you look in the eyes of your possible customer.

“This is a good technique to use if you are looking to set up yourself as a specialist within your Niche and also develop a highly focused ‘Opt-In’ list which you can market for many years to come.” Michael Fieger – GPS Public Relations.