Category Archives: Online Reputation Management

4 Simple Tactics For Language Translation And Business Growth

 

Today’s global business world, the use of different languages is more important than ever. Each day, thousands of users access the Internet in search of services and many of them will most likely speak a different language other than English.

This is when providing content in a different language might be an option to help your business growth. So how would using different languages increase business in the long run? Here are some ideas:

1. Provides Long Term Benefits

Adding language variation can be a great investment to your business since it would give you the opportunity to get ahead of the competition both nationally and internationally.  It would not only get you ahead of the game, but also help your brand stand out as global business friendly.

2. Avoids Misunderstandings with Foreign Consumers

Once you have written content in foreign languages as well as getting experience working with overseas clients, you will be able to reduce misunderstandings. Many companies have lost their clients due to language barriers, which have led to misunderstandings. Adding a new language would be a great asset to the business, adding more than one language would even further your changes of landing a good client. This would make a significant difference in business expansion if you were thinking of expanding your business to Europe, Latin America and Asia.

3. Builds Trust

By introducing foreign languages to your business, clients will be more comfortable working with you if you speak their language. The customer will choose your business instead of another if you are able to make them feel more comfortable. At the end of the day, as a customer it is easier to go with what is most familiar to you.

4.  Low Risk Factor

While it might take some time and effort to have your work translated, it is a crucial step if you are thinking of reaching clients outside of the American Market. Taking this step would benefit you depending on what services you are offering and what kind of client you are trying to reach. In most instances, you may want to have only part of your work translated, this could include your website, your work samples or even your promotional offers. However, if you are looking for a greater effect, translating your website into two to three languages is a great advantage.

Whether adding more than one language to your company’s website or even hiring multilingual personnel, language variation is a tool that looks as promising as ever as a business strategy. The new era of business is now mostly conducted with the help of advances in technology, including email and the World Wide Web. In this manner, language variation then acts as a strategy to propel business growth and client outreach, while promoting itself as a brand of all peoples.

Written By: Daniela Balseca – Content Staff Writer

Daniela-Balseca-Content Staff Writer

Daniela Balseca is a Content Staff Writer at GPS Public Relations where she writes, edits and produces written and digital content in English and Spanish. Her skills are in multimedia journalism, social media writing, blogging, audio production, article writing.

Just what is SEO and how does it increase website traffic?

The term “SEO” is sure getting tossed around a lot lately, have you noticed?

And for good reason — it’s an important business strategy. But while everyone can agree it’s important, most people don’t have a firm grasp of exactly what SEO is, or how to implement a strategy.

With that in mind, we thought we’d share a few free and easy tips that can help you get started. Once you’ve tried some of these quick options, you may want to delve deeper. A brick and mortar business is going to need a different strategy than an online-only retailer. If you need additional help, just let me know. I’d love to help you find the SEO strategy that is a perfect fit for your company.

Are you new to SEO? Here’s a definition of SEO as well as an explanation of why it is important for your website.

Nearly every business nowadays is speaking about search engine optimization (SEO). A quick and easy Google search on SEO will share oodles of stories and reviews from businesses who claim it delivers in more internet traffic to their website than any other online medium.

If you are a newbie to SEO, here are some popular questions you possibly have about the phrase as well as a reason of why it is crucial for your online business.

Just what is SEO?

Generally there are a lot of meanings of SEO on the Internet, but possibly Wikipedia defines it up most effectively, “SEO stands for ‘search engine optimization.’ It is the strategy of achieving traffic from the ‘free,’ ‘organic,’ content,’ or ‘natural’ search engine results on search engines.”

In other words, SEO focuses on the growing authority of a website in organic search results. According to SEMrush, a majority of web traffic is driven by the major search engines, which include Google, Bing, and Yahoo!  SEMrush also reports that Google by far has the most search engine traffic with about 78% of all searches coming from the site, compared to less than 10% each for Bing and Yahoo!

How can I implement SEO on my website?

One of the best ways you can implement SEO on your website is to think about what kinds of keywords people would search for in relation to what your company provides services.  A great free tool to help you find these keywords is the Google AdWords Keyword Planner.

With this tool, you can search for the keywords you want to rank for and see about how many average monthly searches each of your keywords receive as well as how much they would cost to run Google ads (pay-per-click or PPC). This tool can help provide you with an idea of just how competitive the keywords are that you want to target. Based on this information, you may want to continue to use the keywords you have planned or to readjust your strategy.

So how exactly does SEO assist my website?

Truth be told, there is a lot that SEO is able to do for your website. If you are really using the best keywords in your content all through your site and various other internet sites are linking back to your content, you will then rank more substantial in search engine algorithms.

This can essentially enable hundreds, if not thousands of visitors to reach your website that would have not ended up there from any other communication channel. On the other hand, you can get paid search campaigns readily available, organic search (SEO), is considerably more effective and always generates a higher amount of search results.

I am planning to pursue SEO, but where is the starting line?

If after reviewing this blog post, and you are extremely eager in having a successful SEO plan of action, you may be wondering, “What is your next move?” One of the top strategies to get your online business ranked in the greatest possible way on search engines is to retain a veteran SEO expert.

Hire a dedicated SEO USA based company that can assist you with your SEO efforts. If you have any concerns about SEO or if you are open to hire a certified expert, please feel free to post a comment. We would appreciate to hear from our readers!

Desire To Keep Visitors Engaged With Your Company?

Master how to create an energetic engagement plan of action that produces repeat orders, long-term trustworthiness and brand-new referrals with these three important points.

  1. Convey the Right Content
    Make it apparent that your business recognizes what is important to most of your audience.
  2. Demonstrate your Worth
    Go beyond orders by providing practical important information and generating special contacts.
  3. Analyze, Maximize, and Concentrate on your goals
    Use statistics to improve and boost your engagement plan of action.

Keep in mind that when it comes to progress , there’s no quitting point. Constantly be maximizing,
enhancing and challenging your company’s overall performance in the direction of growing.

Source: Growth Hacking is for Smart Marketers – Not Just  startups

 

Is Your Business Veteran Owned?

Is your small business or company owned by a veteran (VOB), active duty military, reservist, service disabled veteran?

GPS Public Relations Veteran Owned Business’ Mission Statement 

Our mission is very simple (yet collectively holds a fundamental goal):

To help empower military veterans who own businesses to grow, hire fellow veterans and give back to military veteran organizations that directly impact the servicemen and women (and their respective families) who proudly served our great nation.

Military service has provided my company with organizational skills, a can-do attitude, and tremendous product.

We specialize in web design, SEO, and graphic design services.

We design websites, digital marketing plans and graphic art that not only look great, but more importantly CONVERT. Converting website visitors, and graphic and digital marketing recipients to customers.

Then, we help you maintain that relationship with email marketing, and branding campaigns.

Let’s support and put “Veterans First”

 

Succeeding in Local business, Do You Need Good Online Contacts?

Does who you know in your local business circle of trust determine how well or how poorly your company will do? A lot of factors lead to the online world of a local business, including associates. So how much influence do those you interact with have on the outcome of your local business?

Relations with people in the same line of local business are inevitable and very necessary. However, it could weigh heavily on the worthiness of your online contacts and not necessarily the number of online contacts. This is mainly because credible and relevant local business associates will help you generate more clients who will increase the number of sales. In addition, they provide room for new ideas and possible expansion in your local business venture.

Running a local business is often times consuming. We look to work within a trade that will appeal to a broad client base, yet this is sometimes impracticable. The saying “less is more” should ring true for many local business owners in giving the local business time to grow. If you can identify your product and know it in depth, you will be able to distinguish your target customers, thus have a trade that is productive. Failure to do this means that you will be spending unnecessary resources trying to reach out to consumers who may not be interested in your products. This results in wasted time and money.

If you are starting out a new local business, make sure that all your research is fully carried out. Determine who buys your product or services and also what is the customer demand for this type of service. How effective and productive is the market you are looking into? Once you know this, you will also be able to establish which other local business would not only benefit yourself, but also benefit themselves from your expertise.

There are three aspects of local business Online contacts that you want to get to know. These include;

Digital Focal point – The Digital Focal point acts as the connection for all companies related in the same venture. The Digital Focal point is a significant part of the whole and it actually holds the other enterprises together. It brings a sense of balance, coordinates all the local businesses and ensures that communication channels are open and helpful. The Digital Focal point will connect one local business to another and oversee the exchange of ideas. Because a lot of local businesses regard the Digital Focal point as central, the number of Online contacts involved is numerous. In addition, they are all linked one to another due to their area of expertise.

Contact sphere – The contact sphere is essential to say the least. This is inclusive of other local businesses that have similar interests to your own. The local business people in this circle of trust are beneficial to your local business output, because their input is reliable as is any referral they may introduce.  In addition, they assist you to excel and meet your local business goals.

Center of influence – The center of influence will be a local business that is well established and is highly dependable. To have such a contact in your local business circle of trust is advantageous in more than one way. You will also get to associate with clients greatly interested in your products or services. Needless to say, such a referral will propel your local business and help you realize your objectives.

As said above, a lot of factors lead to the online success of a local business, and key to this is having the right online contacts.

http://www.gpspublicrelations.com/Inspiration_Harvest/wp-content/uploads/2016/01/Succeeding-in-Local-business-Do-You-Need-Good-Online-contacts.jpg
Succeeding in Local business, Do You Need Good Online Contacts?

Great Web Design West Palm Beach

In this heavily technological world today, almost everything is on the internet. Generally, there is almost nothing one cannot purchase, promote Great Web Design West Palm Beach, exchange, search for, discover images of, or engage in if you possess a computing device and internet access. This day and age, there is an internet site out there for almost everything you can name.

Which suggests that somebody likely has a webpage a whole lot like your site? Given that battle for page views become demandingly more competitive. We also see that Web design becomes considerably more complex, and cyberspace more prevalent. Great web design becomes more important than ever before. If you have a web site, then you want visitors to view that site. Great web design is the ideal way to make that web authority take place.

The typical Internet web surfer is more experienced, and these days much harder to win over. Great Web Design West Palm Beach is the exclusive strategy to get returning site visitors. There are multiple practical key factors to great web design that each and every web designer must know how to create.

Online major search engines have developed very intelligent ways to locate content on internet websites in the world today. Great Web Design West Palm Beach is focused on your web site’s written content. What keywords will visitors search to locate your internet site? As soon as you identify what the best keywords are, you need to have a great deal of content on websites that highlights those keywords. There are countless no-cost websites that permit you to test your keyword content. Use them. Content material is what search engines evaluate for starters, therefore it’s here that you must make your impact.

You will want back links that associate to other internet pages of your website & blog site. Along with internal back links, in addition to external back links that connect to web pages externally to your internet domain. The greater number of back relative links you acquire, the greater your authority with search engines, so use them liberally throughout your site. Connections also enhance the tracking of your website, which happens to be tremendously crucial to great web design. Gain knowledge about back links and why your visitors love back links.

Using graphic art and create brilliant color styles, images, and readable fonts will bring success to, or ruin your web site. You want to make an impact with the layouts on your site. Think about custom web design which is about an eye-catching flow of tones, visuals, graphics, and content. Don’t over clutter your web pages, but make them interesting and trusting to look at.

Effective web design is mostly about mastering how to balance key features that appeal to search engines, like google, and your target audience. Your content should flow to each other, your navigation should be convenient, and your site brimming with content. To increase traffic to your website would be through effective web design that is revised regularly. This will produce repeat, and new clients to your internet site. The more traffic you have, the more effective, a great web design will result in increased returned on digital investment.

Great Website Design

The Most Overlooked Fact About A Successful Business and Powerful Contacts

Does who you know in your business circle determine how well or how poorly your company will do? There are many reasons that point to the success of a company, including contacts. So how much impact do those you network with have on the outcome of your business?

Relations with people in the same line of business are inevitable and very important part of any business. In addition, it may be the greatest importance in building contacts and not necessarily the quantity of contacts. This is mainly because reliable and appropriate business connections will help you generate more clients who will increase the number of sales. In addition, they provide room for new ideas and possible expansion in your business venture.

Running a business is often times consuming. We look to work within a trade that will appeal to a large client database, yet this is sometimes unfeasible. The axiom “less is more” should hold true for many business entrepreneurs in giving the business time to grow. If you can identify your product and know it in depth, you will be able to distinguish your niche clients, thus have a trade that is dynamic. To fail to do this means that you will be spending unnecessary resources trying to reach out to consumers who may not be interested in your products. This results in wasted time and money.

If you are starting out a new business, make sure that all your research is fully carried out. Determine who buys your product or services and also what is the customer demand for this type of service. How effective and productive is the market you are evaluating? Once you know this, you will also be able to establish which other business would not only benefit yourself, but also benefit themselves from your expertise.

There are three aspects of business contacts that you want become familiar with. These include;

Hub – the hub acts as the connection for all companies related in the same venture. The hub is a significant part of the whole and it actually holds the other enterprises together. It brings a sense of balance, coordinates all the businesses and ensures that communication channels are open and useful. The hub will link one business to another and oversee exchange of ideas. Because a lot of businesses regard the hub as central, the number of contacts involved is numerous. In addition, they are all linked one to another due to their area of expertise.

Contact sphere – the contact sphere is essential to say the least. This is inclusive of other businesses that have similar market niche to your own. The business public in this sphere are beneficial to your business output, because their input is reliable as is any referral they may introduce.  In addition, they assist you to excel and meet your business goals.

Center of influence – the center of influence will be a business that is well established and is highly dependable. To have such a contact in your business circle is advantageous in more than one way. You will also get to associate with clients greatly interested in your products or services. Needless to say, such a referral will propel your business and help you realize your objectives.

As aforementioned, a lot of factors lead to the success of a business, and key to this is having the right contacts.

Business Tip

Customer Can’t Find Your Business Online

For years people grabbed the Yellow Pages whenever they needed to contact a local business. If you needed a plumber in a hurry, you grabbed that book and simply searched under the letter “P”. But we all know that people just aren’t doing that anymore. If your company or business information isn’t readily found via an online search (and accessible from a mobile device, then you are missing a huge amount of business, and can’t remain competitive for long. 

In addition, people now search a business name before calling or visiting to read reviews and know what others are saying about their experience with you. When they do that search, what are they finding? Do they find some partially completed pages and erroneous information from all of those listing sites like Manta and Yellow Book? Or maybe they don’t find any reviews at all, and decide not to take the chance – or worse yet, negative reviews from a customer that decided to go online and vent. 

Now that people carry the entire internet in the palm of their hand with their smart phones, it has become a necessity to manage this process and ensure that your future customers can easily find you and can feel confident in contacting you or visiting your business. 

Contact me if you would like to discuss easy ways to manage your business listings and online reputation. It’s more imperative than ever before! 

 

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