Category Archives: Social Media

Searching For A Fast Way To Get An Advantage Above Your Competitors?

Seo Content -Content is King

Profitable companies who are in it for the long-term regularly apply creative SEO Marketing strategies and techniques to distinguish themselves and find that edge.

Two such amazing SEO Marketing strategies are content rankings and engagement building.  And here’s a fact?  Article SEO Marketing is a proven strategy that just happens to address each of those SEO Marketing strategies.

Is it the essential element of content ranking and engagement building?  Certainly not.  Nevertheless, it is an ideal step in the right path.  And as well as, there’s certainly a pretty good possibility that your rivals are not using this tactic.

Think about it.  It takes a bit of time, knowledge, and hard work to write and successfully use articles, that’s the reason the public don’t do it in spite of this, those searching for an edge make in happen.

Why then pick article SEO Marketing as one of you SEO Marketing strategies?  Here are seven outstanding justifications:

1.  It is fairly easy.  Men and women take pleasure in buying from and work with the very best.  Writing and successfully marketing your articles enables you to rank yourself as the authority in your industry.  Why don’t we take this initial concept a step deeper Let’s be candid here, as an authority, you can validate an increase in your rates and command much more for your services and products.

3.  If your articles are suitable and distributed properly, they can spread like wildfire and literally cause a viral SEO Marketing frenzy.  Ultimately business that is driving toward more revenue.

4.  A big part of Internet SEO Marketing has to do with the Search Engines like Google, Yahoo, MSN, etc.  It’s vital that we play their algorithm requirements.  That being said, Search Engines love content such as articles!

Countless Internet SEO Marketing experts try the advanced gimmick to deceive Search Engines into getting a better content ranking.  So long as you have a ton of time and/or money on your hands to stay up to date with the latest trends and the ongoing changes of Search Engine rules, then do what you feel is right.  However, one SEO strategy still applies to improving Search Engine content ranking, and that’s article SEO Marketing.

5.  Consumers love to become knowledgeable – It helps them make better choices.  Your articles can serve as the source for the comments they seek.  And who more suitable to buy from than the provider that delivered the critical information in the first place.

6.  Talk about obtaining major value for your money, articles can easily hire someone for a variety of ways.  For example:

  •      ==> They can become content for your or someone else’s e-newsletter;
  •      ==> Used as complimentary gifts to prospects/clients, in training seminars, at social networking functions, etcetera;
  •      ==> Implemented to ignite dialogue in a blog or an online SEO Marketing group such as LinkedIn;
  •      ==> Integrate a variety of articles into an e-book, publication or e-commerce that is oftentimes offered or distributed in share for contact details;
  •      ==> Developed to be the foundation for a real-time workshop or podcast;
  •      ==> And we can go on and on and on.

7.  Articles when sent out correctly are an awesome way to stay in contact with customers and leads.  Research has revealed that on average it takes around 7 hits before a prospect purchases.

Perhaps you should use articles as some of those relationship opportunities?  This will help consistently increase your prospect’s understanding of you as a company or person who routinely adds value.

We are living in a time where content is king.  We all understand things other businesses would be curious in knowing.  Reveal your ability and like a magnet you’ll attract your prospective buyers towards your talent and business.

 

 

Find Out The Best Digital Marketing Trends For Increased Customers In 2016

Find out the best digital marketing trends for increased customers in 2016

Online Marketing trends To Adopt in 2016

In today’s digital world of business, every online marketing resource is key to customer recognition. This means that every message a company sends must be communicated through various channels in order to reach the same amount of potential clients as they did a decade ago.

An example of this would be the emergence of email marketing, social media marketing, videos and blogs versus TV and radio. If you are looking for a place to start to adopt the newest trends for your business, follow these simple steps:

  1. Stay on the Lookout For New Technology

With changing patterns in our everyday life and the popularity of smartphones and tablets, marketing campaigns have gone mobile. TV and Radio although still popular in the advertising world have become a second option for the everyday business.

Online content is faster, easier to send and more cost-effective, allowing for businesses to expand their marketing strategy. This does not mean however, that TV and radio advertising does not work, but including online content is a necessary step to keep up with the competition.

  1. Hire A Professional 

In order to deliver the best results, a company should invest in hiring an expert to maintain efficiency while adopting the latest practices. Attempting to complete these marketing campaigns by yourself is too time consuming and will just not cut it if you want to get ahead of the competition. A professional does not only speed up the process of each campaign, but provides a business with the latest insights into the use of this technology.

  1. Provide Content With a Marketing Focus 

Yes, you may make good use of your social media accounts with every day posts in order to attract attention, but always make the best out of every post. Pay attention to what others are saying about their business and how they are saying it.

Avoid using content that comes off as a sales pitch and learn from others while on your search for new content strategies. It would also save you time and money to share a piece of information that is already out on the web as long as the content is revised and rewritten to your company’s standard.

  1. Keep Track Of Your Progress

And always remember to keep track of your analytics on each of your social media accounts as well as your website, then you’ll know what works, what doesn’t and what to add next time.

Make your posts easy to read and understand by your audience and invest into appealing to your target audience as much as you can.

Once you have applied these four key factors into your business strategy, think about alternative ways of putting content out on the web. Staying on top of new technology in today’s business is tough, but it is a defining factor that could make or break the marketing strategy for your business.

 

Written By: Daniela Balseca – Content Staff Writer

Daniela-Balseca-Content Staff Writer

Daniela Balseca is a Content Staff Writer at GPS Public Relations where she writes, edits and produces written and digital content in English and Spanish. Her skills are in multimedia journalism, social media writing, blogging, audio production, article writing.

Why Email Marketing Compliments New Business Growth

Daniela-Balseca-Content Staff Writer

Although a fairly new strategy, email marketing is known to be one of the largest and most cost-effective ways of promoting business and gaining contacts. What is most interesting about email marketing is the amount of information that you could share with thousands at the click of a mouse.

Picture thousands of possible clients getting your business information directly to their inbox every day.  Now picture the variety of ways that your email content could be used to showing what you have to offer. Here are just a few:

Think Outside The (in) Box

One of the most important steps in adapting email marketing as a business strategy is not only to send a message, but also to extend that message into showing your work. An example of this would be to provide a link to previous work while altering your end results based on the target market being reached. Put your creativity to work and show what kind of projects you have done and are able to do in the future. Show what you got and what has worked for you and in turn, will work for them.

Showcase Everywhere

Social media is a must for all businesses; why not take advantage of other resources? Individuals as well as businesses access social media every day and at all times of the day, invite them to subscribe by email for your future promotions. While this is an idea that could fit for all your online accounts, adding this to your website is a must for client reach.

What’s In It For Me?

Yes, you may send many email campaigns that will reach hundreds, but in an online world, creativity is key. Find ways of standing out from the already filled inboxes and into sending a message that shows you care. A way of doing this is sharing any coupons or promotions that would give the reader a sense of exclusivity and opportunity. It says, “this is an opportunity just for you!”

Monitor Your Progress

Since you are now able to keep track of your efforts, you can monitor where the emails went, who responded to them and when. This is the beauty of personalization; you get to see what works, what doesn’t and how to improve it. Once you have analyzed the end product, there is only room for more.

Now that you’ve seen the evolving process of using email marketing, the best place to start is to be consistent, creative and get your message shared.

We have explored the possibilities of email marketing and now it is your chance to try. You may slowly incorporate this tactic into you your already up and running email campaigns. Remember that once you gain visibility from all sides, clients will most likely go into your site to look for more.  Don’t be afraid to use social media as a tool to connect with clients and refer them to your work. Once you have prepared the perfect samples, attach them into your email campaign.

Another key effect that could also make or break a new contract is the audience you are trying to attract. Find out whom you are trying to appeal to, remember that there is no “one size fits all” formula for clients out there.

Always, always, always personalize. Just like the way that you remember that one person that was especially nice or particularly helpful, clients gravitate towards those emails that have something that caters to them and nobody else. Remember that the more creative you get, the more they will tell you apart from the competition. And last but not least, check and re-check your progress and you will see more results throughout the campaign.

If this is your first time trying email marketing or even if you are applying this advise toward your campaign, keep in mind that the end result is what counts and you can only learn as you go.

Written By: Daniela Balseca – Content Staff Writer

Daniela-Balseca-Content Staff Writer

Daniela Balseca is a Content Staff Writer at GPS Public Relations where she writes, edits and produces written and digital content in English and Spanish. Her skills are in multimedia journalism, social media writing, blogging, audio production, article writing.

 

 

 

 

 

Just what is SEO and how does it increase website traffic?

The term “SEO” is sure getting tossed around a lot lately, have you noticed?

And for good reason — it’s an important business strategy. But while everyone can agree it’s important, most people don’t have a firm grasp of exactly what SEO is, or how to implement a strategy.

With that in mind, we thought we’d share a few free and easy tips that can help you get started. Once you’ve tried some of these quick options, you may want to delve deeper. A brick and mortar business is going to need a different strategy than an online-only retailer. If you need additional help, just let me know. I’d love to help you find the SEO strategy that is a perfect fit for your company.

Are you new to SEO? Here’s a definition of SEO as well as an explanation of why it is important for your website.

Nearly every business nowadays is speaking about search engine optimization (SEO). A quick and easy Google search on SEO will share oodles of stories and reviews from businesses who claim it delivers in more internet traffic to their website than any other online medium.

If you are a newbie to SEO, here are some popular questions you possibly have about the phrase as well as a reason of why it is crucial for your online business.

Just what is SEO?

Generally there are a lot of meanings of SEO on the Internet, but possibly Wikipedia defines it up most effectively, “SEO stands for ‘search engine optimization.’ It is the strategy of achieving traffic from the ‘free,’ ‘organic,’ content,’ or ‘natural’ search engine results on search engines.”

In other words, SEO focuses on the growing authority of a website in organic search results. According to SEMrush, a majority of web traffic is driven by the major search engines, which include Google, Bing, and Yahoo!  SEMrush also reports that Google by far has the most search engine traffic with about 78% of all searches coming from the site, compared to less than 10% each for Bing and Yahoo!

How can I implement SEO on my website?

One of the best ways you can implement SEO on your website is to think about what kinds of keywords people would search for in relation to what your company provides services.  A great free tool to help you find these keywords is the Google AdWords Keyword Planner.

With this tool, you can search for the keywords you want to rank for and see about how many average monthly searches each of your keywords receive as well as how much they would cost to run Google ads (pay-per-click or PPC). This tool can help provide you with an idea of just how competitive the keywords are that you want to target. Based on this information, you may want to continue to use the keywords you have planned or to readjust your strategy.

So how exactly does SEO assist my website?

Truth be told, there is a lot that SEO is able to do for your website. If you are really using the best keywords in your content all through your site and various other internet sites are linking back to your content, you will then rank more substantial in search engine algorithms.

This can essentially enable hundreds, if not thousands of visitors to reach your website that would have not ended up there from any other communication channel. On the other hand, you can get paid search campaigns readily available, organic search (SEO), is considerably more effective and always generates a higher amount of search results.

I am planning to pursue SEO, but where is the starting line?

If after reviewing this blog post, and you are extremely eager in having a successful SEO plan of action, you may be wondering, “What is your next move?” One of the top strategies to get your online business ranked in the greatest possible way on search engines is to retain a veteran SEO expert.

Hire a dedicated SEO USA based company that can assist you with your SEO efforts. If you have any concerns about SEO or if you are open to hire a certified expert, please feel free to post a comment. We would appreciate to hear from our readers!

Desire To Keep Visitors Engaged With Your Company?

Master how to create an energetic engagement plan of action that produces repeat orders, long-term trustworthiness and brand-new referrals with these three important points.

  1. Convey the Right Content
    Make it apparent that your business recognizes what is important to most of your audience.
  2. Demonstrate your Worth
    Go beyond orders by providing practical important information and generating special contacts.
  3. Analyze, Maximize, and Concentrate on your goals
    Use statistics to improve and boost your engagement plan of action.

Keep in mind that when it comes to progress , there’s no quitting point. Constantly be maximizing,
enhancing and challenging your company’s overall performance in the direction of growing.

Source: Growth Hacking is for Smart Marketers – Not Just  startups

 

Is Your Business Veteran Owned?

Is your small business or company owned by a veteran (VOB), active duty military, reservist, service disabled veteran?

GPS Public Relations Veteran Owned Business’ Mission Statement 

Our mission is very simple (yet collectively holds a fundamental goal):

To help empower military veterans who own businesses to grow, hire fellow veterans and give back to military veteran organizations that directly impact the servicemen and women (and their respective families) who proudly served our great nation.

Military service has provided my company with organizational skills, a can-do attitude, and tremendous product.

We specialize in web design, SEO, and graphic design services.

We design websites, digital marketing plans and graphic art that not only look great, but more importantly CONVERT. Converting website visitors, and graphic and digital marketing recipients to customers.

Then, we help you maintain that relationship with email marketing, and branding campaigns.

Let’s support and put “Veterans First”

 

Succeeding in Local business, Do You Need Good Online Contacts?

Does who you know in your local business circle of trust determine how well or how poorly your company will do? A lot of factors lead to the online world of a local business, including associates. So how much influence do those you interact with have on the outcome of your local business?

Relations with people in the same line of local business are inevitable and very necessary. However, it could weigh heavily on the worthiness of your online contacts and not necessarily the number of online contacts. This is mainly because credible and relevant local business associates will help you generate more clients who will increase the number of sales. In addition, they provide room for new ideas and possible expansion in your local business venture.

Running a local business is often times consuming. We look to work within a trade that will appeal to a broad client base, yet this is sometimes impracticable. The saying “less is more” should ring true for many local business owners in giving the local business time to grow. If you can identify your product and know it in depth, you will be able to distinguish your target customers, thus have a trade that is productive. Failure to do this means that you will be spending unnecessary resources trying to reach out to consumers who may not be interested in your products. This results in wasted time and money.

If you are starting out a new local business, make sure that all your research is fully carried out. Determine who buys your product or services and also what is the customer demand for this type of service. How effective and productive is the market you are looking into? Once you know this, you will also be able to establish which other local business would not only benefit yourself, but also benefit themselves from your expertise.

There are three aspects of local business Online contacts that you want to get to know. These include;

Digital Focal point – The Digital Focal point acts as the connection for all companies related in the same venture. The Digital Focal point is a significant part of the whole and it actually holds the other enterprises together. It brings a sense of balance, coordinates all the local businesses and ensures that communication channels are open and helpful. The Digital Focal point will connect one local business to another and oversee the exchange of ideas. Because a lot of local businesses regard the Digital Focal point as central, the number of Online contacts involved is numerous. In addition, they are all linked one to another due to their area of expertise.

Contact sphere – The contact sphere is essential to say the least. This is inclusive of other local businesses that have similar interests to your own. The local business people in this circle of trust are beneficial to your local business output, because their input is reliable as is any referral they may introduce.  In addition, they assist you to excel and meet your local business goals.

Center of influence – The center of influence will be a local business that is well established and is highly dependable. To have such a contact in your local business circle of trust is advantageous in more than one way. You will also get to associate with clients greatly interested in your products or services. Needless to say, such a referral will propel your local business and help you realize your objectives.

As said above, a lot of factors lead to the online success of a local business, and key to this is having the right online contacts.

http://www.gpspublicrelations.com/Inspiration_Harvest/wp-content/uploads/2016/01/Succeeding-in-Local-business-Do-You-Need-Good-Online-contacts.jpg
Succeeding in Local business, Do You Need Good Online Contacts?

Great Web Design West Palm Beach

In this heavily technological world today, almost everything is on the internet. Generally, there is almost nothing one cannot purchase, promote Great Web Design West Palm Beach, exchange, search for, discover images of, or engage in if you possess a computing device and internet access. This day and age, there is an internet site out there for almost everything you can name.

Which suggests that somebody likely has a webpage a whole lot like your site? Given that battle for page views become demandingly more competitive. We also see that Web design becomes considerably more complex, and cyberspace more prevalent. Great web design becomes more important than ever before. If you have a web site, then you want visitors to view that site. Great web design is the ideal way to make that web authority take place.

The typical Internet web surfer is more experienced, and these days much harder to win over. Great Web Design West Palm Beach is the exclusive strategy to get returning site visitors. There are multiple practical key factors to great web design that each and every web designer must know how to create.

Online major search engines have developed very intelligent ways to locate content on internet websites in the world today. Great Web Design West Palm Beach is focused on your web site’s written content. What keywords will visitors search to locate your internet site? As soon as you identify what the best keywords are, you need to have a great deal of content on websites that highlights those keywords. There are countless no-cost websites that permit you to test your keyword content. Use them. Content material is what search engines evaluate for starters, therefore it’s here that you must make your impact.

You will want back links that associate to other internet pages of your website & blog site. Along with internal back links, in addition to external back links that connect to web pages externally to your internet domain. The greater number of back relative links you acquire, the greater your authority with search engines, so use them liberally throughout your site. Connections also enhance the tracking of your website, which happens to be tremendously crucial to great web design. Gain knowledge about back links and why your visitors love back links.

Using graphic art and create brilliant color styles, images, and readable fonts will bring success to, or ruin your web site. You want to make an impact with the layouts on your site. Think about custom web design which is about an eye-catching flow of tones, visuals, graphics, and content. Don’t over clutter your web pages, but make them interesting and trusting to look at.

Effective web design is mostly about mastering how to balance key features that appeal to search engines, like google, and your target audience. Your content should flow to each other, your navigation should be convenient, and your site brimming with content. To increase traffic to your website would be through effective web design that is revised regularly. This will produce repeat, and new clients to your internet site. The more traffic you have, the more effective, a great web design will result in increased returned on digital investment.

Great Website Design

7 strategies to boost your internet traffic by 300%

7 strategies to boost your internet traffic by 300%To fully incorporate the Internet, business, and revenue into a worthwhile model, your website must  receive steady traffic.

We all understand that at the fundamentals of all traffic is the very crucial thing to an internet centered company’s profits. Apart from guaranteeing that you have a fantastic product to market, and you have your businesses built in planning, like merchandise delivery, properly taken care of, it would be an opportunity to get to the core of things, developing website traffic.

In the instance that you already have a website and you believe that you’re not acquiring the targeted traffic that are expecting or necessitate, then it’s time to reevaluate where you’ve been targeting your solutions. To be victorious in this highly aggressive business, you usually have to be a move ahead of your competitor and boosting your stream of prospective customers should probably have established yesterday.

It’s an old saying, but it still remains real:  Timing is definitely everything. With growing internet traffic, you should constantly be on your toes and be a day before of everyone else. You should never think of the next day as a beginning stage, think of right now as the time.  Essentially, it should always have been yesterday.

To give you the help you need in producing more internet traffic for your website, here are 7 reliable methods to begin boosting it immediately.

1) Enhance your web presence around specific keywords or keyword search terms.

For the majority of websites, the fastest volume of website traffic will come from online search engines.  The higher up your website shows up in listings results. Most likely, you will see increased site visitors.  Picking and using the correct keyword for your website is a crucial ingredient to search engine optimization.

2) Make an investment in effective ads with the major search engines.

Google’s AdWords and Yahoo’s search engine marketing programs provide very good advertising solutions that can produce exceptionally targeted website traffic. Despite the fact this is an awesome way to jump-start your site visitors it does have a price. While many website owners steer clear from spending cash to boost traffic, it’s really important that you at least start thinking about it.  Think about specialized help.  Carried out effectively, seo can be very affordable.  If completed the wrong way, it can simply be very expensive.

3) Generate one-way and mutual links to your online business.

Links to your website have a dual importance.  Initially, they create ways for customers to locate your website as they browse relevant websites.  Secondly, they make it easier to increase the importance of your webpage listings in online search engine like Google and Yahoo!.  Give consideration to looking for link exchanges with other websites that have common (but not competing) content.  Furthermore, look for options to build one-way links like making remarks on other websites and blogs.

4) Make Use of Viral Internet Marketing.

Viral marketing and advertising enable you to spread the word about your organization and product or service for minimal or fairly reduced costs. Here’s a marketing strategy that can be extremely powerful; you can connect your business name, product or link to the media, for instance a humorous video, an entertaining online game, an appealing article or something which will generate a viral buzz.  The objective is to get consumers engaged enough to share the content, and your link, to other people.  If accomplished properly, you can create a digital army of people inclined to market your business.

5) Sign Up for forums and social network sites and develop into an energetic player.

Choose forums that are suitable to your products, services or abilities.   Evaluate existing comments and provide informative reviews, comments or support.  Once more, this strengthens your professional reputation and offers another great possibility to integrate a link to your online business in your very own signature.

6) Write and publish relevant articles.

Publish unique articles that are highly relevant to your website’s content to top ranked article submission sites like E-zine Articles or Article Directories.  Case in point, if you offer for sale widgets write articles regarding how to select the right widgets for your business.  Take advantage of the resource box to include things like a detailed description of your internet site or services and most notably, comprise a link to your website.  Articles not only provide links back to your website (see strategy 2) but also help establish you as an expert in your field.

7) Finally, create e-newsletters or streetarticles.com.

E-newsletters can be an indispensable way to get leads from prospective clientele and provide a strategy to turn those leads into frequent subscribers.  By providing e-newsletters that feature useful, distinctive content you can captivate visitors who are potentially interested in what you’re showcasing.  If they identify the content being beneficial they are more inclined to turn to your website whenever they are looking for a product or service.

There are numerous other ways to generate website traffic, however, these are reliable ways which you can use to get going today.  You only have visitors to lose by not getting underway immediately.

Four Business Questions to Ask About Twitter ROI

 

Questions To Ask Yourself

  1. Who are your twitter followers?
  2. Who is visiting your twitter page and how are they travelling there?
  3. How many of these visitors are buying services or products?
  4. How do you know?

If you don’t use twitter site analytics to track the performance of engagement to and on your twitter site, then you won’t know the solution to any of these questions!

If you don’t know the solutions to these questions, then you won’t know if you basics to change your twitter posting and marketing resources, improvement of your products or services, or reorganize the content and pages on your social site. In order to know what is working and what isn’t, you have to evaluate your twitter traffic.

How do you evaluate twitter traffic? The top way is through twitter tracking program. Tracking program will let you know some strategic information about your traffic. One of category is bounce rate, namely, when a follower goes to one page on your social site and doesn’t sight-see more before leaving.

If most of your guests bounce right off your social site, it doesn’t make a difference if you get 11,000 guests a month. What should you require is niche traffic, companies who land on your social site and stay there, researching if your offer is a good fit?

You might discover that your bounce rate on a specific page of your site is exceptionally high, while other pages display a lower rank. At this moment, not only do you know that this is realizing, but you know precisely where it’s occurring and you can repair that page so that it invites people to visit.

The next feature that your twitter analytic software can ensure for you is going-over out where your viewers are originating from. How many typed in your web address directly? How many people visited your twitter link on your social site?

What was the number that linked to you through a different site? You may be paying for twitter marketing on your twitter social media site that is not creating any return on investment (ROI) for your business.

Now you have the basic information and you can cancel that media payment and save your company some capital. You might see that you are receiving a large quantity of traffic from alternative site. Possibly you will select to aim for related sites for backlinks in anticipation of getting the same success.

 In addition to going to twitter you want digital traffic to your website.

  • Where do your readers go once they get to your website site?
  • Are they landing on the category pages you need them to?
  • Are they completing your call to action forms or buying your product catalog?
  • How many are repetitive visitors and how many depart after one visit?

It is with this material that you will be able to use analytics tools to further determine what it is that your social media and website needs in order to move visitors into buyers. This is known as a conversion rate, the calculation of visitors to your different social and website who make a purchase or subscribe, and it is essential in developing a successful twitter and website for your enterprise.

In truth, it is the all-inclusive point of digital analytics and the goal for intelligently and precisely tracking your visitor’s actions: to increase your conversion rate as much as is achievable.

Cultivating your conversion rate initiates with tracking and web analytics. Without the correct statistics, you cannot analyze the behavior of your visitors. When you analyze the behavior of your visitors and evaluate the findings to what you would like to see take place on your website, web page by web page, then you can make modifications to achieve those objectives.

Once you make modifications, check your statistics and use twitter analytics again to determine what requirements must change next. Thus, you can stop fritter away your time and money on digital media and SEO practices that aren’t gaining or sustaining traffic and continuing with what works, attracting targeted traffic and building customers into return customers.

Four Business Questions to Ask About Twitter ROI