Category Archives: Video Marketing

4 Simple Tactics For Language Translation And Business Growth


Today’s global business world, the use of different languages is more important than ever. Each day, thousands of users access the Internet in search of services and many of them will most likely speak a different language other than English.

This is when providing content in a different language might be an option to help your business growth. So how would using different languages increase business in the long run? Here are some ideas:

1. Provides Long Term Benefits

Adding language variation can be a great investment to your business since it would give you the opportunity to get ahead of the competition both nationally and internationally.  It would not only get you ahead of the game, but also help your brand stand out as global business friendly.

2. Avoids Misunderstandings with Foreign Consumers

Once you have written content in foreign languages as well as getting experience working with overseas clients, you will be able to reduce misunderstandings. Many companies have lost their clients due to language barriers, which have led to misunderstandings. Adding a new language would be a great asset to the business, adding more than one language would even further your changes of landing a good client. This would make a significant difference in business expansion if you were thinking of expanding your business to Europe, Latin America and Asia.

3. Builds Trust

By introducing foreign languages to your business, clients will be more comfortable working with you if you speak their language. The customer will choose your business instead of another if you are able to make them feel more comfortable. At the end of the day, as a customer it is easier to go with what is most familiar to you.

4.  Low Risk Factor

While it might take some time and effort to have your work translated, it is a crucial step if you are thinking of reaching clients outside of the American Market. Taking this step would benefit you depending on what services you are offering and what kind of client you are trying to reach. In most instances, you may want to have only part of your work translated, this could include your website, your work samples or even your promotional offers. However, if you are looking for a greater effect, translating your website into two to three languages is a great advantage.

Whether adding more than one language to your company’s website or even hiring multilingual personnel, language variation is a tool that looks as promising as ever as a business strategy. The new era of business is now mostly conducted with the help of advances in technology, including email and the World Wide Web. In this manner, language variation then acts as a strategy to propel business growth and client outreach, while promoting itself as a brand of all peoples.

Written By: Daniela Balseca – Content Staff Writer

Daniela-Balseca-Content Staff Writer

Daniela Balseca is a Content Staff Writer at GPS Public Relations where she writes, edits and produces written and digital content in English and Spanish. Her skills are in multimedia journalism, social media writing, blogging, audio production, article writing.

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Winning Methods to Successful Marketing with Video on the Web

Online video publishing has actually taken the Internet by surprise in recent years, making use of online video media for promotion, marketing, news and PR online a real key strategic component and a key business differentiator for online marketers who wish to communicate successfully regarding their item profile and advantages within the shortest possible time.

Internet is full of facts and the average attention time of an internet user today is assessed in seconds. When internet users search for their info at the search engines , they would get lots of search results ; anytime they visit your blog , they may only use a few seconds and little efforts to check through what you are selling or even proposing and decide if your articles looks and approach are suitable for what they were really looking for . These first few seconds are very important and if you can deliver clear and specific message by providing a highly fast visible way to secure their further attention and catch their interest, you have done online bingo.

Does this indicate that you just have to simply put up 10 minute video tutorial on your blog or just slamming specific video contents up on your web pages, you’ll quickly sell much more products, If this is your way of promoting with video on the internet and aiming to get high conversion rate of visitors to sales, you’ll more toward getting downfalls than great news.

In order to create your online video to successfully market your products or services online and show your product or service key qualities and features within a period of time in a special , remarkable way . There are a few tips of thumb to follow:

  1. 1. Get Your Video Seen

If you want your online video to be your successful marketing device, it must be able to see a lot of web users as it can .Thus, do not just hold your video inside your website edges. Let your video content be free and spread to the majors video revealing websites like Google and YouTube video so that not only others can watch and discuss about it , but they can conveniently download it, if not even publish it right on their own sites .

  1. Small File Load Fast

Research reveal that average web owners spend their time waiting for a web page to load is about 7 sec. Web pages that take more time than 7 sec to load; their visitors usually are on the edge of clicking away and visit other site. Therefore, you need to ensure your video data file is small enough, if possible less than 1 megabytes and load almost quickly to keep the attention your visitors. AVI is the most typical video file format, the file size can simply exist 10 megabytes for a short 2 to 3 minutes video. Therefore, if you share your video in this file format, you surely will get “click away” from you visitors because of prolonged loading time of your video file. Therefore, you need to get a video format conversion process device to modify your video to a more internet friendly format like SWF format.

  1. Let them know it is a Video, a Short Video

If the internet users do not know that it is actually a video, they would not click on it and play it; hence your video could get watch. Therefore, you must let the internet users know that the “box” is a video. The simplest way is to make it look like a video or VCR is by having a play and stop control button where the internet users can click on to play the video and stop it when they want.

Let the internet users also know this is a short video. Nobody wants to sit through a 30 minute presentation on the track record of your business, focused on your products and deliver your information preferable within 2 minutes.

In Summary

Effectively market with video on the internet is not just slamming some video content up on your web pages, it more toward effective video conversation through video posting and sharing on the internet.