Today’s global business world, the use of different languages is more important than ever. Each day, thousands of users access the Internet in search of services and many of them will most likely speak a different language other than English.
This is when providing content in a different language might be an option to help your business growth. So how would using different languages increase business in the long run? Here are some ideas:
1. Provides Long Term Benefits
Adding language variation can be a great investment to your business since it would give you the opportunity to get ahead of the competition both nationally and internationally. It would not only get you ahead of the game, but also help your brand stand out as global business friendly.
2. Avoids Misunderstandings with Foreign Consumers
Once you have written content in foreign languages as well as getting experience working with overseas clients, you will be able to reduce misunderstandings. Many companies have lost their clients due to language barriers, which have led to misunderstandings. Adding a new language would be a great asset to the business, adding more than one language would even further your changes of landing a good client. This would make a significant difference in business expansion if you were thinking of expanding your business to Europe, Latin America and Asia.
3. Builds Trust
By introducing foreign languages to your business, clients will be more comfortable working with you if you speak their language. The customer will choose your business instead of another if you are able to make them feel more comfortable. At the end of the day, as a customer it is easier to go with what is most familiar to you.
4. Low Risk Factor
While it might take some time and effort to have your work translated, it is a crucial step if you are thinking of reaching clients outside of the American Market. Taking this step would benefit you depending on what services you are offering and what kind of client you are trying to reach. In most instances, you may want to have only part of your work translated, this could include your website, your work samples or even your promotional offers. However, if you are looking for a greater effect, translating your website into two to three languages is a great advantage.
Whether adding more than one language to your company’s website or even hiring multilingual personnel, language variation is a tool that looks as promising as ever as a business strategy. The new era of business is now mostly conducted with the help of advances in technology, including email and the World Wide Web. In this manner, language variation then acts as a strategy to propel business growth and client outreach, while promoting itself as a brand of all peoples.
Written By: Daniela Balseca – Content Staff Writer
Daniela Balseca is a Content Staff Writer at GPS Public Relations where she writes, edits and produces written and digital content in English and Spanish. Her skills are in multimedia journalism, social media writing, blogging, audio production, article writing.