Online Marketing trends To Adopt in 2016
In today’s digital world of business, every online marketing resource is key to customer recognition. This means that every message a company sends must be communicated through various channels in order to reach the same amount of potential clients as they did a decade ago.
An example of this would be the emergence of email marketing, social media marketing, videos and blogs versus TV and radio. If you are looking for a place to start to adopt the newest trends for your business, follow these simple steps:
- Stay on the Lookout For New Technology
With changing patterns in our everyday life and the popularity of smartphones and tablets, marketing campaigns have gone mobile. TV and Radio although still popular in the advertising world have become a second option for the everyday business.
Online content is faster, easier to send and more cost-effective, allowing for businesses to expand their marketing strategy. This does not mean however, that TV and radio advertising does not work, but including online content is a necessary step to keep up with the competition.
- Hire A Professional
In order to deliver the best results, a company should invest in hiring an expert to maintain efficiency while adopting the latest practices. Attempting to complete these marketing campaigns by yourself is too time consuming and will just not cut it if you want to get ahead of the competition. A professional does not only speed up the process of each campaign, but provides a business with the latest insights into the use of this technology.
- Provide Content With a Marketing Focus
Yes, you may make good use of your social media accounts with every day posts in order to attract attention, but always make the best out of every post. Pay attention to what others are saying about their business and how they are saying it.
Avoid using content that comes off as a sales pitch and learn from others while on your search for new content strategies. It would also save you time and money to share a piece of information that is already out on the web as long as the content is revised and rewritten to your company’s standard.
- Keep Track Of Your Progress
And always remember to keep track of your analytics on each of your social media accounts as well as your website, then you’ll know what works, what doesn’t and what to add next time.
Make your posts easy to read and understand by your audience and invest into appealing to your target audience as much as you can.
Once you have applied these four key factors into your business strategy, think about alternative ways of putting content out on the web. Staying on top of new technology in today’s business is tough, but it is a defining factor that could make or break the marketing strategy for your business.
Written By: Daniela Balseca – Content Staff Writer
Daniela Balseca is a Content Staff Writer at GPS Public Relations where she writes, edits and produces written and digital content in English and Spanish. Her skills are in multimedia journalism, social media writing, blogging, audio production, article writing.
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Does who you know in your local business circle of trust determine how well or how poorly your company will do? A lot of factors lead to the online world of a local business, including associates. So how much influence do those you interact with have on the outcome of your local business?
Relations with people in the same line of local business are inevitable and very necessary. However, it could weigh heavily on the worthiness of your online contacts and not necessarily the number of online contacts. This is mainly because credible and relevant local business associates will help you generate more clients who will increase the number of sales. In addition, they provide room for new ideas and possible expansion in your local business venture.
Running a local business is often times consuming. We look to work within a trade that will appeal to a broad client base, yet this is sometimes impracticable. The saying “less is more” should ring true for many local business owners in giving the local business time to grow. If you can identify your product and know it in depth, you will be able to distinguish your target customers, thus have a trade that is productive. Failure to do this means that you will be spending unnecessary resources trying to reach out to consumers who may not be interested in your products. This results in wasted time and money.
If you are starting out a new local business, make sure that all your research is fully carried out. Determine who buys your product or services and also what is the customer demand for this type of service. How effective and productive is the market you are looking into? Once you know this, you will also be able to establish which other local business would not only benefit yourself, but also benefit themselves from your expertise.
There are three aspects of local business Online contacts that you want to get to know. These include;
Digital Focal point – The Digital Focal point acts as the connection for all companies related in the same venture. The Digital Focal point is a significant part of the whole and it actually holds the other enterprises together. It brings a sense of balance, coordinates all the local businesses and ensures that communication channels are open and helpful. The Digital Focal point will connect one local business to another and oversee the exchange of ideas. Because a lot of local businesses regard the Digital Focal point as central, the number of Online contacts involved is numerous. In addition, they are all linked one to another due to their area of expertise.
Contact sphere – The contact sphere is essential to say the least. This is inclusive of other local businesses that have similar interests to your own. The local business people in this circle of trust are beneficial to your local business output, because their input is reliable as is any referral they may introduce. In addition, they assist you to excel and meet your local business goals.
Center of influence – The center of influence will be a local business that is well established and is highly dependable. To have such a contact in your local business circle of trust is advantageous in more than one way. You will also get to associate with clients greatly interested in your products or services. Needless to say, such a referral will propel your local business and help you realize your objectives.
As said above, a lot of factors lead to the online success of a local business, and key to this is having the right online contacts.
If you would like to increase your business, an e-commerce store may be a very good investment. Furthermore, just developing a website alone would not attract the consumers you desire.
For your website to be effective, it has to be designed effectively. One of the important factors associated with e-commerce design is Search Engine Optimization. Potential prospects must be able to locate your website online in order for it to be discovered. Most users today use search engines while looking for information.
For any given search phrase, you could get numerous amounts of various results.However, a lot of people do not search beyond the first three pages of search engine results.
Potential customers and sales are then lost by the inability to locate your website through search engines. Owning a higher ranked position among the search engines must be a top priority for e-commerce design.
- Present your product honestly
A crucial point associated with e-commerce design is to actually present your product or service. For instance, if you are selling the common weight loss product known as White Bean Extract, you want to be clear when marketing it online.
Make sure you include weight loss product in your outline. You don’t want to express it as a normal way to build up your health. Customers looking over this description may feel deceived and even upset when they click on your website and find out that you are selling a weight loss product.
The very best advice is to remain honest and upfront with what you are marketing. By earning customers’ trust first, they’re more likely to buy your products.
- Include high quality content
While e-commerce design will likely require the usage of particular keywords to market your products, this technique alone will never attract visitors to your website. Nowadays the search engine spiders are detecting exact content from keyword filled pages or articles.
To maintain and achieve a good position among all the major search engines, your website has to include high quality content that is well presented. Most people that are using the Internet are searching for information. If your website cannot give solutions to the questions they’re seeking, they may look elsewhere.
- Include an FAQ page and your company information
Make sure you give sufficient information about the product or service you’re selling. Think about exactly what questions potential prospects may have about your product or service. It is better to include a FAQ section within your e-commerce website.
On this page you could list answers to most of the questions asked about your product. Make sure you include a way for customers to make contact with you if they have more questions. It is better to have more than one way of contact.
The more info you provide concerning your company such as email, physical address, or phone number, the more customers are to feel comfortable in placing a purchase with you.
- Include easy access to purchase your product
Another good e-commerce design strategy is to positively market your product. If you have a product to sell, be forward and upfront about it. Let customers realize the attributes of your product and why it is better than other similar products on the market.
Your website must include a quick-to-locate “purchase now” or “order now button.” If customers cannot quickly find how to purchase your product, they’re not likely to waste a lot of time looking for this information. If they get frustrated and search elsewhere, you have simply lost a potential customer.
- Include multiple pages of quality content
If you are familiar with e-commerce design, then you have possibly heard the common phrase, “content is king.” It simply means that in order to draw in customers to your site and position high with the top search engines, you should have well-written content, with the understanding that having good content is only just the first step.
The range of pages your e-commerce website contains can also greatly affect the number of traffic to your website. Generally the more pages a website has, the more likely it is to get a high number of daily traffic.
- Make sure your content is unique and original
An important hint to take note of is that when writing content for your website, make sure the info is unique and useful. There are many websites that let you download article content at no cost but this content most likely has been used in many other websites.
If your content is related to that on another website, the search engines are not going to rate your website too favorably. You must either take the time to create unique content of yours or hire a temporary writer to do the job for you.
If you choose to hire someone to write your content, ensure you have full rights to all the content you purchase.