Although a fairly new strategy, email marketing is known to be one of the largest and most cost-effective ways of promoting business and gaining contacts. What is most interesting about email marketing is the amount of information that you could share with thousands at the click of a mouse.
Picture thousands of possible clients getting your business information directly to their inbox every day. Now picture the variety of ways that your email content could be used to showing what you have to offer. Here are just a few:
Think Outside The (in) Box
One of the most important steps in adapting email marketing as a business strategy is not only to send a message, but also to extend that message into showing your work. An example of this would be to provide a link to previous work while altering your end results based on the target market being reached. Put your creativity to work and show what kind of projects you have done and are able to do in the future. Show what you got and what has worked for you and in turn, will work for them.
Social media is a must for all businesses; why not take advantage of other resources? Individuals as well as businesses access social media every day and at all times of the day, invite them to subscribe by email for your future promotions. While this is an idea that could fit for all your online accounts, adding this to your website is a must for client reach.
What’s In It For Me?
Yes, you may send many email campaigns that will reach hundreds, but in an online world, creativity is key. Find ways of standing out from the already filled inboxes and into sending a message that shows you care. A way of doing this is sharing any coupons or promotions that would give the reader a sense of exclusivity and opportunity. It says, “this is an opportunity just for you!”
Monitor Your Progress
Since you are now able to keep track of your efforts, you can monitor where the emails went, who responded to them and when. This is the beauty of personalization; you get to see what works, what doesn’t and how to improve it. Once you have analyzed the end product, there is only room for more.
Now that you’ve seen the evolving process of using email marketing, the best place to start is to be consistent, creative and get your message shared.
We have explored the possibilities of email marketing and now it is your chance to try. You may slowly incorporate this tactic into you your already up and running email campaigns. Remember that once you gain visibility from all sides, clients will most likely go into your site to look for more. Don’t be afraid to use social media as a tool to connect with clients and refer them to your work. Once you have prepared the perfect samples, attach them into your email campaign.
Another key effect that could also make or break a new contract is the audience you are trying to attract. Find out whom you are trying to appeal to, remember that there is no “one size fits all” formula for clients out there.
Always, always, always personalize. Just like the way that you remember that one person that was especially nice or particularly helpful, clients gravitate towards those emails that have something that caters to them and nobody else. Remember that the more creative you get, the more they will tell you apart from the competition. And last but not least, check and re-check your progress and you will see more results throughout the campaign.
If this is your first time trying email marketing or even if you are applying this advise toward your campaign, keep in mind that the end result is what counts and you can only learn as you go.
Written By: Daniela Balseca – Content Staff Writer
Daniela Balseca is a Content Staff Writer at GPS Public Relations where she writes, edits and produces written and digital content in English and Spanish. Her skills are in multimedia journalism, social media writing, blogging, audio production, article writing.