Tag Archives: search engine optimization

4 Simple Tactics For Language Translation And Business Growth

 

Today’s global business world, the use of different languages is more important than ever. Each day, thousands of users access the Internet in search of services and many of them will most likely speak a different language other than English.

This is when providing content in a different language might be an option to help your business growth. So how would using different languages increase business in the long run? Here are some ideas:

1. Provides Long Term Benefits

Adding language variation can be a great investment to your business since it would give you the opportunity to get ahead of the competition both nationally and internationally.  It would not only get you ahead of the game, but also help your brand stand out as global business friendly.

2. Avoids Misunderstandings with Foreign Consumers

Once you have written content in foreign languages as well as getting experience working with overseas clients, you will be able to reduce misunderstandings. Many companies have lost their clients due to language barriers, which have led to misunderstandings. Adding a new language would be a great asset to the business, adding more than one language would even further your changes of landing a good client. This would make a significant difference in business expansion if you were thinking of expanding your business to Europe, Latin America and Asia.

3. Builds Trust

By introducing foreign languages to your business, clients will be more comfortable working with you if you speak their language. The customer will choose your business instead of another if you are able to make them feel more comfortable. At the end of the day, as a customer it is easier to go with what is most familiar to you.

4.  Low Risk Factor

While it might take some time and effort to have your work translated, it is a crucial step if you are thinking of reaching clients outside of the American Market. Taking this step would benefit you depending on what services you are offering and what kind of client you are trying to reach. In most instances, you may want to have only part of your work translated, this could include your website, your work samples or even your promotional offers. However, if you are looking for a greater effect, translating your website into two to three languages is a great advantage.

Whether adding more than one language to your company’s website or even hiring multilingual personnel, language variation is a tool that looks as promising as ever as a business strategy. The new era of business is now mostly conducted with the help of advances in technology, including email and the World Wide Web. In this manner, language variation then acts as a strategy to propel business growth and client outreach, while promoting itself as a brand of all peoples.

Written By: Daniela Balseca – Content Staff Writer

Daniela-Balseca-Content Staff Writer

Daniela Balseca is a Content Staff Writer at GPS Public Relations where she writes, edits and produces written and digital content in English and Spanish. Her skills are in multimedia journalism, social media writing, blogging, audio production, article writing.

Find Out The Best Digital Marketing Trends For Increased Customers In 2016

Find out the best digital marketing trends for increased customers in 2016

Online Marketing trends To Adopt in 2016

In today’s digital world of business, every online marketing resource is key to customer recognition. This means that every message a company sends must be communicated through various channels in order to reach the same amount of potential clients as they did a decade ago.

An example of this would be the emergence of email marketing, social media marketing, videos and blogs versus TV and radio. If you are looking for a place to start to adopt the newest trends for your business, follow these simple steps:

  1. Stay on the Lookout For New Technology

With changing patterns in our everyday life and the popularity of smartphones and tablets, marketing campaigns have gone mobile. TV and Radio although still popular in the advertising world have become a second option for the everyday business.

Online content is faster, easier to send and more cost-effective, allowing for businesses to expand their marketing strategy. This does not mean however, that TV and radio advertising does not work, but including online content is a necessary step to keep up with the competition.

  1. Hire A Professional 

In order to deliver the best results, a company should invest in hiring an expert to maintain efficiency while adopting the latest practices. Attempting to complete these marketing campaigns by yourself is too time consuming and will just not cut it if you want to get ahead of the competition. A professional does not only speed up the process of each campaign, but provides a business with the latest insights into the use of this technology.

  1. Provide Content With a Marketing Focus 

Yes, you may make good use of your social media accounts with every day posts in order to attract attention, but always make the best out of every post. Pay attention to what others are saying about their business and how they are saying it.

Avoid using content that comes off as a sales pitch and learn from others while on your search for new content strategies. It would also save you time and money to share a piece of information that is already out on the web as long as the content is revised and rewritten to your company’s standard.

  1. Keep Track Of Your Progress

And always remember to keep track of your analytics on each of your social media accounts as well as your website, then you’ll know what works, what doesn’t and what to add next time.

Make your posts easy to read and understand by your audience and invest into appealing to your target audience as much as you can.

Once you have applied these four key factors into your business strategy, think about alternative ways of putting content out on the web. Staying on top of new technology in today’s business is tough, but it is a defining factor that could make or break the marketing strategy for your business.

 

Written By: Daniela Balseca – Content Staff Writer

Daniela-Balseca-Content Staff Writer

Daniela Balseca is a Content Staff Writer at GPS Public Relations where she writes, edits and produces written and digital content in English and Spanish. Her skills are in multimedia journalism, social media writing, blogging, audio production, article writing.

Is Your Business Veteran Owned?

Is your small business or company owned by a veteran (VOB), active duty military, reservist, service disabled veteran?

GPS Public Relations Veteran Owned Business’ Mission Statement 

Our mission is very simple (yet collectively holds a fundamental goal):

To help empower military veterans who own businesses to grow, hire fellow veterans and give back to military veteran organizations that directly impact the servicemen and women (and their respective families) who proudly served our great nation.

Military service has provided my company with organizational skills, a can-do attitude, and tremendous product.

We specialize in web design, SEO, and graphic design services.

We design websites, digital marketing plans and graphic art that not only look great, but more importantly CONVERT. Converting website visitors, and graphic and digital marketing recipients to customers.

Then, we help you maintain that relationship with email marketing, and branding campaigns.

Let’s support and put “Veterans First”

 

7 strategies to boost your internet traffic by 300%

7 strategies to boost your internet traffic by 300%To fully incorporate the Internet, business, and revenue into a worthwhile model, your website must  receive steady traffic.

We all understand that at the fundamentals of all traffic is the very crucial thing to an internet centered company’s profits. Apart from guaranteeing that you have a fantastic product to market, and you have your businesses built in planning, like merchandise delivery, properly taken care of, it would be an opportunity to get to the core of things, developing website traffic.

In the instance that you already have a website and you believe that you’re not acquiring the targeted traffic that are expecting or necessitate, then it’s time to reevaluate where you’ve been targeting your solutions. To be victorious in this highly aggressive business, you usually have to be a move ahead of your competitor and boosting your stream of prospective customers should probably have established yesterday.

It’s an old saying, but it still remains real:  Timing is definitely everything. With growing internet traffic, you should constantly be on your toes and be a day before of everyone else. You should never think of the next day as a beginning stage, think of right now as the time.  Essentially, it should always have been yesterday.

To give you the help you need in producing more internet traffic for your website, here are 7 reliable methods to begin boosting it immediately.

1) Enhance your web presence around specific keywords or keyword search terms.

For the majority of websites, the fastest volume of website traffic will come from online search engines.  The higher up your website shows up in listings results. Most likely, you will see increased site visitors.  Picking and using the correct keyword for your website is a crucial ingredient to search engine optimization.

2) Make an investment in effective ads with the major search engines.

Google’s AdWords and Yahoo’s search engine marketing programs provide very good advertising solutions that can produce exceptionally targeted website traffic. Despite the fact this is an awesome way to jump-start your site visitors it does have a price. While many website owners steer clear from spending cash to boost traffic, it’s really important that you at least start thinking about it.  Think about specialized help.  Carried out effectively, seo can be very affordable.  If completed the wrong way, it can simply be very expensive.

3) Generate one-way and mutual links to your online business.

Links to your website have a dual importance.  Initially, they create ways for customers to locate your website as they browse relevant websites.  Secondly, they make it easier to increase the importance of your webpage listings in online search engine like Google and Yahoo!.  Give consideration to looking for link exchanges with other websites that have common (but not competing) content.  Furthermore, look for options to build one-way links like making remarks on other websites and blogs.

4) Make Use of Viral Internet Marketing.

Viral marketing and advertising enable you to spread the word about your organization and product or service for minimal or fairly reduced costs. Here’s a marketing strategy that can be extremely powerful; you can connect your business name, product or link to the media, for instance a humorous video, an entertaining online game, an appealing article or something which will generate a viral buzz.  The objective is to get consumers engaged enough to share the content, and your link, to other people.  If accomplished properly, you can create a digital army of people inclined to market your business.

5) Sign Up for forums and social network sites and develop into an energetic player.

Choose forums that are suitable to your products, services or abilities.   Evaluate existing comments and provide informative reviews, comments or support.  Once more, this strengthens your professional reputation and offers another great possibility to integrate a link to your online business in your very own signature.

6) Write and publish relevant articles.

Publish unique articles that are highly relevant to your website’s content to top ranked article submission sites like E-zine Articles or Article Directories.  Case in point, if you offer for sale widgets write articles regarding how to select the right widgets for your business.  Take advantage of the resource box to include things like a detailed description of your internet site or services and most notably, comprise a link to your website.  Articles not only provide links back to your website (see strategy 2) but also help establish you as an expert in your field.

7) Finally, create e-newsletters or streetarticles.com.

E-newsletters can be an indispensable way to get leads from prospective clientele and provide a strategy to turn those leads into frequent subscribers.  By providing e-newsletters that feature useful, distinctive content you can captivate visitors who are potentially interested in what you’re showcasing.  If they identify the content being beneficial they are more inclined to turn to your website whenever they are looking for a product or service.

There are numerous other ways to generate website traffic, however, these are reliable ways which you can use to get going today.  You only have visitors to lose by not getting underway immediately.

6 Amazing Winning Methods to Low Cost Internet Advertisements

Advertising had long been a primary determinant for a business’ being successful. This will include the appearance of the product or service to the customers. What truly matters is how it is introduced to the target audience to be able to capture it.

Whatsoever the package, the advertisement media also performs a great role in deciding the success of the services or products awareness.

What might be its benefits over other established medium just like the best-selling TV adverts?

Benefits

  1. Low Cost

Although the Internet advertisement may be seen as “classy” or widespread, compared to other medium, it is far more affordable compared to most Internet Advertisement Packages that are available for as low as $29 .99 for a one month run time period.

  1. Capture market

Should your service or product aim to focus on the young people or the corporate oriented ones, Internet advertisement could be best since they will always be “hooked-up” into the internet searching sites that may have a link to your own result, a large number of “hits” on your website!

  1. Hassle free

All you might ever really want is a Personal computer ( and some understanding and brilliant ideas in developing your site ) in which you can open your website , search for the perfect Internet Advertisement package , and update or check the status of your advertisement . You may never need to leave your house to advertise!

  1. Updated advertisements

Unlike the TV adverts that have to be updated frequently, Internet advertisements may operate for quite a long time without the need for change. In that case, change in the website is very minimal and might be done easily in your house.

  1. High Visibility

Irrespective of who your product or service is aimed towards, Internet advertisements can always be changed between sites. By giving a mutually useful piece of coverage, exchanging link info or banner advertisements with other website operators may be a great inexpensive hit generator!

  1. Lather, Rinse & Repeat.

As soon as you find the proper combination of words or images that brings consumers running, you may copy and paste your way into a fortune! You may possibly have 100’s of adverts online within a few hours as soon as you find the advert that actually works for you!

Drawbacks

  1. Scope

Limited market could be captured if one will solely use the Internet Advert for advertising. Though a lot of people now are into the use of technology, i .e. searching the Internet , still , most of the average customers still depends on the old form of marketing as a way of collecting information about particular products or service .

  1. Additional cost

If one will enlist the help of other specialist or establishment to create the website for their product or service, this could include additional costs on the part of the business owner.

Given the mentioned list of benefits and drawbacks about low-cost Internet Advertisement, an entrepreneur could now weigh in its functionality to his or her services or products.

The purpose of Internet advertisement is to provide the widest range of the brand at the lowest possible cost.

 

Stop Talking About What You Need and Start Talking About What Your Clients Want

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In the last Online Marketing Byte I talked about how some companies feel social media is just not working for them, and how by setting goals and tracking your progress is the true indicator of a success rate.

Another factor that can be infringing on your social media success is an overwhelming urge to constantly talk about yourself.  Your sales. Your discounts. Your products. Basically just how terrific you are.

While I agree you are all of these things and that these messages are important, does your audience want to listen to this all the time?

Create social media profile updates that engage your target audience by sharing information that they can use in their lives.  Create content that entertains, educates, and engages.

While your social media channel is yours, remember that its purpose is to connect with your audience.  Don’t be that person in the networking event that can talk incessantly but, despite all of the effort, can’t connect with anyone.

Something that is worthy of consideration – Share your thought!

Contact Information:

Michael Fieger

610 Clematis St, West Palm Beach, FL 33401

Tel: 561-201-6021

Website: http://www.gpspublicrelations.com

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