The term “SEO” is sure getting tossed around a lot lately, have you noticed?
And for good reason — it’s an important business strategy. But while everyone can agree it’s important, most people don’t have a firm grasp of exactly what SEO is, or how to implement a strategy.
With that in mind, we thought we’d share a few free and easy tips that can help you get started. Once you’ve tried some of these quick options, you may want to delve deeper. A brick and mortar business is going to need a different strategy than an online-only retailer. If you need additional help, just let me know. I’d love to help you find the SEO strategy that is a perfect fit for your company.
Are you new to SEO? Here’s a definition of SEO as well as an explanation of why it is important for your website.
Nearly every business nowadays is speaking about search engine optimization (SEO). A quick and easy Google search on SEO will share oodles of stories and reviews from businesses who claim it delivers in more internet traffic to their website than any other online medium.
If you are a newbie to SEO, here are some popular questions you possibly have about the phrase as well as a reason of why it is crucial for your online business.
Just what is SEO?
Generally there are a lot of meanings of SEO on the Internet, but possibly Wikipedia defines it up most effectively, “SEO stands for ‘search engine optimization.’ It is the strategy of achieving traffic from the ‘free,’ ‘organic,’ content,’ or ‘natural’ search engine results on search engines.”
In other words, SEO focuses on the growing authority of a website in organic search results. According to SEMrush, a majority of web traffic is driven by the major search engines, which include Google, Bing, and Yahoo! SEMrush also reports that Google by far has the most search engine traffic with about 78% of all searches coming from the site, compared to less than 10% each for Bing and Yahoo!
How can I implement SEO on my website?
One of the best ways you can implement SEO on your website is to think about what kinds of keywords people would search for in relation to what your company provides services. A great free tool to help you find these keywords is the Google AdWords Keyword Planner.
With this tool, you can search for the keywords you want to rank for and see about how many average monthly searches each of your keywords receive as well as how much they would cost to run Google ads (pay-per-click or PPC). This tool can help provide you with an idea of just how competitive the keywords are that you want to target. Based on this information, you may want to continue to use the keywords you have planned or to readjust your strategy.
So how exactly does SEO assist my website?
Truth be told, there is a lot that SEO is able to do for your website. If you are really using the best keywords in your content all through your site and various other internet sites are linking back to your content, you will then rank more substantial in search engine algorithms.
This can essentially enable hundreds, if not thousands of visitors to reach your website that would have not ended up there from any other communication channel. On the other hand, you can get paid search campaigns readily available, organic search (SEO), is considerably more effective and always generates a higher amount of search results.
I am planning to pursue SEO, but where is the starting line?
If after reviewing this blog post, and you are extremely eager in having a successful SEO plan of action, you may be wondering, “What is your next move?” One of the top strategies to get your online business ranked in the greatest possible way on search engines is to retain a veteran SEO expert.
Hire a dedicated SEO USA based company that can assist you with your SEO efforts. If you have any concerns about SEO or if you are open to hire a certified expert, please feel free to post a comment. We would appreciate to hear from our readers!