Google has released a long list of changes that the search engine made in April 2012, and many are directly related to how search engine optimization professionals will engage in their profession post Penguin.
Website Magazine has listed some of the most important changes related to Google SEO below by generalized category, but do review the full list which focuses on the search experience for consumers as much as anything of note for SEO professionals. In line with previous search quality change reports, Google has assigned codenames for each change which does make it easy to keep track of the impact of the changes in the future.
For the first time in my recent memory, Google noted that it increased the size of its base index by 15%. The base search index is Google’s main index for serving search results. Google also introduced a new “index tier”. Google keeps its index in tier where “where different documents are indexed at different rates depending on how relevant they are likely to be to users.”
And now, on with the Google SEO changes to know!
LOCAL RELATED: Google made some significant modifications related to language relevance and country identification for Web pages. The “Raquel” update takes into account language to help return relevant navigational results, while Sudoku improves the systems currently in place to detect when a website, subdomain or directory is relevant to a set of countries and does so down to the page level. The “ImpOrgMap2” change is likely the most important local related change in this set, which makes it more likely users will find a website from a specific country – e.g. mexico.cnn.com over cnn.com – in the search results pages.
SNIPPET RELATED: Several changes were also made to snippets in April 2012. Google updated its system for generating snippets with the project codename “DSS” to keep it consistent with other infrastructure improvements and is now more likely to show text from the beginning of a page in snippets when the text is particularly relevant – codename Solar.
FRESHNESS RELATED: Perhaps the most noteworthy and actionable of all changes released in this round are related to freshness. Google indicated that its “Citron” update enables the search engine to better identify fresh documents, but its “NoRot” update modified a classifier to ensure content that is identified as low-quality” will be excluded – even though its fresh.
SPELLING RELATED: Google released a set of changes related to spelling corrections. The “Potage” update internationalizes one of Google’s algorithms to prevent bad spell corrections; the “Pita” update extends spelling corrections to more than 60 languages, and the “Spelling” update is a change which makes it more likely that queries get a spell correction even if it’s longer than ten terms.
Thank you for reading my blog and sharing it. I just wanted to reach out and give you a free $50.00 voucher that you can personally use towards the purchase of a GPS Public Relations Services and if you wish you can gift it to anyone whom you feel would appreciate it. If you are interested please let me know and I will email the voucher for you to print out.
Thank you for your time and consideration
GPS Public Relations: Owner-Michael Fieger 561-201-6021- Graphic design | Web Design | Web Hosting | Search Engine Optimization |Mobile Website | Video Animation | Wholesale Printing | Mailing lists
Want More Customers for your business: FREE 5 DAY LISTING AT THE TOP OF GOOGLE’S FIRST PAGE
- Michael Fieger on The Power of Word-Of-Mouth Marketing
- comcast miami on The Power of Word-Of-Mouth Marketing
- improve search engine optimization on The Significance Of Video Marketing For An Online Successful Business
- website design company on The Significance Of Video Marketing For An Online Successful Business
- Michael Fieger on The Most Effective Uses of Linkedin
- May 2013
- September 2012
- August 2012
- July 2012
- May 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- April 2010
- March 2010
- February 2010