610 Clematis St West Palm Beach
Florida 33401 USA
Local Store Marketing (LSM), also known as “neighborhood marketing”, is a marketing term that refers to the application of different variables in a business’s marketing mix dependent on localized specifications including the consumer, competition, and store characteristics.
As per Google – 97% of consumers search for local businesses online, not only that but 73% of activity online is in one way or another “related to local content”…
It’s a very specific strategy through which a small business or bricks & mortar stores utilize internet to find and to nurture relationships that can be used for real-world advantages.
For small & local businesses, this form or marketing gives the highest ROI & best results. The basic idea is to attract the neighborhood customers who can come to your shop and make the purchase like we normally do.