Digital Marketing For Your Local Community

Local Store Marketing (LSM), also known as “neighborhood marketing”, is a marketing term that refers to the application of different variables in a business’s marketing mix dependent on localized specifications including the consumer, competition, and store characteristics.

As per Google – 97% of consumers search for local businesses online, not only that but 73% of activity online is in one way or another “related to local content”…

It’s a very specific strategy through which a small business or bricks & mortar stores utilize internet to find and to nurture relationships that can be used for real-world advantages.

For small & local businesses, this form or marketing gives the highest ROI & best results. The basic idea is to attract the neighborhood customers who can come to your shop and make the purchase like we normally do.

Local Online Marketing Process

Attract more neighborhood customers for your local business

webopti

Website Optimization

blisting

Business Listingsn

citationu

Citation Building

review

Reviews & Ratings

call-tracking

PPC & Call Tracking

Facts & Benefits of Local Marketing

  • 80% of budgets are spent within 50 miles of the home (DMA / proprietary)
  • 54% of Americans have substituted the internet and local search for phone books (comScore networks
  • 61% of local searches result in purchases (TMP / comScore)
  • 35% of all searches are local (DM News)
  • 97% of consumers now use online media to shop locally (BIA / Kelsey)
  • 25% of internet searches have a purely local, commercial focus (Kelsey-Bizrate)
  • 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP / comScore)

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