Marketing Tip Of Day: The Future with Mobile
News Update: Mobile is here to endure and is not a fad. Not only is it penetrating our lives, but companies with enhanced mobile websites rank better in Google. If you didn’t leap on the trend when it first started warming up, begin now and step aboard—This is the wave of the future.
Think about this:
- Many studies suggest that poor mobile performance leads to less engagement.
- A recent Google study found that 88 percent of smartphone users search for local information on their devices.
Don’t risk missing out on large slice of prospective customers. Test to see your website is revised for mobile usage. Spend some time examining your site on different mobile device platforms, and continuously keep the customers’ point of vision in mind. Next, decide what mobile solution makes the most sense for your listeners and your budget. (For example, would a responsive site be adequate, or could a mobile app offer a better user capability and increase sales?)
With all this explained, laptops and desktops aren’t being thrown from roof tops. But it does indicate shoppers expect comparable proficiencies on any device. Pinching and zooming is the same as dialing a rotary phone—and despite the fact mobile users can do it, they probably won’t.
June 23, 2017
June 22, 2017