The whole idea of social media marketing can be a bit overwhelming. People are connected to each other more than ever on social media platforms, creating conversation about your brand and industry. As a result, there are many choices as well as misconceptions
- Ignoring it all together – Social networks and blogs are the 4th most popular online activities online, including beating personal email. 67% of global users visit member communities and 10% of all time spent on the internet is on social media sites. On a daily basis, individuals are talking about your brand, so companies better listen.
- Assuming social media is a cheap and fast “miracle pill” – Entrepreneurs want everything (brand awareness, recall, more word of mouth, more business) and they want it fast. Digital market takes patience and timing. You can’t join an online social network and derive any value from it unless you take the time to meet the right people, connect, share, build, and grow.
- Assuming that any kid who grew up with the Internet is capable of devising, executing and maintaining a social media campaign – It’s not about technology or if you grew up in the digital age (even though you may have an upper-hand) but about effective strategy. There is no one size fits all, and ultimately it’s not about “What are we doing in XXX social media network?” but about why should you be in that social media network. It’s about choosing YouTube over Facebook or focusing on a blog instead of Twitter. It’s about adding value to your consumer and where they “reside” digitally.