Social Media Marketing Management West Palm Beach Florida

We Leverage Social Media to Engage Your Audience and Increase Sales

SOCIAL MEDIA MARKETING MANAGEMENT WEST PALM BEACH FLORIDA

Social media campaigns improve your standing on search engines like Google, they enhance your brand, they sell your products, they drive traffic to your website and they can help you gain new customers and serve current customers.

Engage Customers in Meaningful Conversations – Businesses can’t afford to be arrogant. In the age of social media, businesses must be open to discussions with their customers. It is important to find out what they like, what they hate and what fresh ideas they may have.
Use Social Media to Provide Exclusive Offers and Discounts – People are always looking for deals and social media gives businesses an opportunity to provide exclusive promotions to their most loyal cusomters. Not only do you reach a captive audience with each offering, you can measure the success of the campaign by having it exclusive to social media.
Provide Instantaneous Customer Service – Social media allows companies to instantaneously deal with customer service issues. This can be done directly, by offering clear channels for customers to register complaints, concerns and suggestions. This can also be done proactively, by monitoring what people are saying about your brand online.
Put a Human Face on a Big Company – Huge corporations can seem monolithic and impersonal to the general public. By putting a human face on a company, you can strip away the wall and make yourself far more accessible to the general public.
Engage Visitors by Having them Contribute Content – Another way of engaging the public is to have them contribute “content” to the social media site. A great example of this is Burberry, which created the “Art of the Trench” website to engage customers and potential customers

Social Media Integration

SOCIAL MEDIA MARKETING MANAGEMENT WEST PALM BEACH FLORIDA

GPS Public Relations can integrate a wide range of social media technologies into your website, from Facebook “Like” buttons and Twitter integration, to more advanced, deep-level integration with both established and emerging social media platforms. Social Media Integration will give your customers the tools to make the most of your website and will allow them to…

Easily share content through Twitter, Facebook, and hundreds of other Web 2.0 websites
Effortlessly create site accounts and logins with Facebook Open Graph
Quickly create bookmarks to your site through use of readily available social media tools
Leverage influential capabilities of social media by integrating Facebook on eCommerce websites

Common Social Media Marketing Mistakes

SOCIAL MEDIA MARKETING MANAGEMENT WEST PALM BEACH FLORIDA

The whole idea of social media marketing can be a bit overwhelming. People are connected to each other more than ever on social media platforms, creating conversation about your brand and industry. As a result, there are many choices as well as misconceptions

Ignoring it all together – Social networks and blogs are the 4th most popular online activities online, including beating personal email. 67% of global users visit member communities and 10% of all time spent on the internet is on social media sites. On a daily basis, individuals are talking about your brand, so companies better listen.
Assuming social media is a cheap and fast “miracle pill” – Entrepreneurs want everything (brand awareness, recall, more word of mouth, more business) and they want it fast. Digital market takes patience and timing. You can’t join an online social network and derive any value from it unless you take the time to meet the right people, connect, share, build, and grow.
Assuming that any kid who grew up with the Internet is capable of devising, executing and maintaining a social media campaign – It’s not about technology or if you grew up in the digital age (even though you may have an upper-hand) but about effective strategy. There is no one size fits all, and ultimately it’s not about “What are we doing in XXX social media network?” but about why should you be in that social media network. It’s about choosing YouTube over Facebook or focusing on a blog instead of Twitter. It’s about adding value to your consumer and where they “reside” digitally.

West Palm Beach, FL 33401

mfieger@gpspublicrelations.com

1-561-201-6021