The Dirty Truth on Winning Methods to Successful Email Marketing
What’s proven to bring in more results than Twitter, Facebook, and every other social media avenue that’s popular at the moment? Email marketing. Direct marketing through email remains to be the most effective means of reaching your customers online. So ignore those lies that you may come across from time to time… “Email marketing is dead.” “Email marketing is too old school.” “No one really reads their emails anyway.” The truth is that in the past year alone, over $60 billion in sales were made courtesy of email.
If you want a slice of that pie for your business in 2013, the best way is to build trust. Here are a few tips to launching a successful email campaign with the trust of your readers… Have a killer email marketing subject line. The same rules apply here as they do to writing a headline for a sales letter. Make your subject line a direct offer to the solution to your readers’ problem. That comes from you identifying and understanding what their problem is to begin with. For example, Say you’re a real estate agent. The real estate industry is a pretty over-saturated market, so you need help distinguishing yourself from other agents.
You’re frustrated… you’re sitting down and thinking of what your next move should be to make a sale within the next 30 days. Suddenly, the email marketing alert goes off on your iPhone. The first thing you see is the subject line, right? Now which out of the following two would you jump to open? “Business Advice for Real Estate Professionals” or… “Real Estate Agents: 10 Ways On How To Stomp Over Your Competitors” If I were in that agent’s shoes, I’d click the latter. Which leads to the next point… Give invaluable help.
The body of your email marketing should be short, sweet, and to the point. However, it should also be insightful and provide immeasurable help to the reader. This is where you’re not focusing on selling your own business. You’re focusing on giving empathetic advice. Expound on your subject line with value statements that cut right to the meat of what your reader needs.
The voice of your email marketing should be natural, as if you’re talking face-to-face with a friend that you’re rooting for to win. Paint a picture… tell a story… allow your reader to visualize what you’re trying to say. Offer validating promises in between your advice with one-liners such as, “This will make you a real estate genius.” or… “This is exactly what will help you become a leader in your local industry.” Then end your email marketing with a call to action. This is where you’ll plug your own business, but in a sly fashion. Do this by providing a P.S. at the end of your marketing message. For example, “P.S. Did you know that there’s a proven 30-day strategy to selling a new home? Sign up for it here by clicking this link.”
The sign-up link is where you’ll send the reader to your website to purchase your program, seminar, or whatever it is that you’re selling. It can be in any market as well, not just real estate. Again, don’t focus on selling your business throughout the body of the email marketing because you don’t want to come off as “spammy.” Too many emails that are perceived as spam, even if they’re not, can lead to unsubscribes on your list, which is obviously the last thing you want as an email marketer.
Here are a few more tips to creating a winning email: – Make sure your emails are mobile device friendly. – Make the width of your emails narrow. – Use medium-sized fonts… not too small or too large. Use bolds, italics, and underlines to highlight any features. – Use your company logos and colors for branding purposes.
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