Unknown Facts About Online Reputation And Reviews

Don’t lose your customers at the first hurdle: The search engines (Google).

The web is most likely the first stop for consumers wanting to find information about your brand, company or product. It doesn’t matter whether you have one bad review or ten, your customers can be quickly and easily influenced by what they read – and it doesn’t matter whether it’s true or not. More than 90 percent of Google searchers don’t look beyond the first page of search results, so if negative reviews and posts are the first thing they see, you face the very real risk of losing potential customers at the first hurdle. Professional online reputation managers can utilize Search Engine Optimization techniques to ‘remove’ that negativity from the first page of Google. Consumer reviews matter… A negative reputation can be caused by a myriad of factors one of the most powerful being online reviews. An April 2018 study by Nielsen found that online reviews are the second most trusted form of advertising among consumers, trailing only word-of-mouth recommendations. Nearly 80% of customers changed their minds about a product or service based on a poor online review.

bad online reputation

Compounding this is the fact that an online review is over five times more likely to be negative than positive. The challenges businesses face is that they are being burnt by just a couple of negative reviews, even if this is not typical of their customers’ experiences. This can quickly affect their bottom line and have a lasting impact on their brand’s reputation, offline and on. The dangers of Social Media. Sometimes it’s the seemingly ‘unimportant’ comments that can quickly snowball. Take Facebook and Twitter. Given the time and hassle associated with calling customer service centres, consumers are venting their frustrations on Facebook or in a tweet.

Many of us in the seo industry know that having favorable review on Google places will have a strong effect on your online companies reputation by getting the attention of new customers.Furthermore, replying to these reviews can have a positive impact to the benefit of your company. Replying to all reviews in a mature and fast way. responding is extremely crucial to your businesses reputation. In this blog post, we are going to guide you on how to respond to Google My Business reviews and provide guidelines on what you should be saying in these responses.

Your online reputation monitor it, control it and have it fixed up if it’s broken. These examples show that a bad online reputation is not always the fault of the business owner however, it’s down to the business owner or manager to ensure negative comments or reviews do not spiral out of control by implementing effective online reputation management. More than ever, you need to rise to the challenge to ensure that negative online content does not unfairly detract from the brand reputation you have worked so hard to build. After all, the costs associated with online reputation management are nothing compared to the price you pay when your company gets a negative online reputation.

 

 

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GPS Public Relations is Michael Fieger’s USA Based Business handles the details of your Public Relations and Social Media strategies and implementation so you can focus on your core business. Our experienced and creative industry professionals help companies design, plan, execute and maintain their online image and presence through customized Social Media Marketing programs in addition to traditional public relation methods.
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The following two tabs change content below.
GPS Public Relations is Michael Fieger’s USA Based Business handles the details of your Public Relations and Social Media strategies and implementation so you can focus on your core business. Our experienced and creative industry professionals help companies design, plan, execute and maintain their online image and presence through customized Social Media Marketing programs in addition to traditional public relation methods.
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