Using App Development As A Business Strategy in 2016
It’s 2016 and mobile apps are pretty much all anyone with a smart phone uses to access quick and efficient services.
The kind of service ranges from food, social media, entertainment and even healthcare. It has become easier for customers to make appointments through their smart phones than to call the doctor’s office during their lunch break or to order a burrito during rush hour at work instead of spending twenty minutes in line at the nearest restaurant.
In this case mobile applications are an additional perk that anyone can add to their business, and even though there might be a cost, mobile apps will facilitate your business’ traffic.
So what should a business consider before making the decision to launch a mobile application?
- What will this app help achieve and what is the cost?
Think about who will be responsible to create and design the app, should this be done in house or should you contract a developer? And if you decided to do either of those what are the costs behind it?
- Why or how will the project benefit your business specifically?
This varies by what type of business you own and what kind of clientele you have. If you own a smoothie shop, for example, it would be a good idea to use the app for people to place their orders and receive discounts. Maybe if you are in the food and beverage or hospitality business, your customers could check in and make reservations through the app.
- How will app development benefit customers?
Mobile apps will compliment your existing customer interactions. Not only would the app improve communications with clients, but also give organizations more room to use apps as a vehicle to launch products and promotions.
- How will building an app change the way that I do business?It is all about the way that technological advances turn everyday business into an innovative and practical approach. In order to receive a higher impact into your app developing strategy, one must focus on advertising their new services. Take for instance, those companies that offer rewards or points each time their customers use their mobile application. Not only do they encourage continues app use, but provide the customer with something in return for doing business with you.
After asking yourself these four questions it all comes down to how high of an impact your app will have and the kinds of services this will help you facilitate. Companies must understand that it will take some time for their application to become popular and that even though it might not seem so at first it can and will pay off.
It is safe to say that every time a business comes up with new products and services, those too must be advertised and announced.
An examples of how to do this would be to showcase your application on your company’s website, where if mobile friendly customers could download the application directly rather than seeking it on their app store.
Always remember, when in doubt, look at what others are doing and see for yourself how it could work for you, and if you decide to turn your business app friendly, seek professional help for better results.
Written By: Daniela Balseca – Content Staff Writer
Daniela Balseca is a Content Staff Writer at GPS Public Relations where she writes, edits and produces written and digital content in English and Spanish. Her skills are in multimedia journalism, social media writing, blogging, audio production, article writing.