Our Keyword Objects SEO technology allows us to be more inclusive:

We track every single search phrase and every visit to your sites. We learn about the language customers use, where they went, what path they traveled, what they returned to and what they downloaded.  In short, we learn about customer intent, a key factor in getting customers to you faster.

We help our Clients dominate search engine results pages, increase share of-voice, and relate more closely to customers through a combination of :

• Relentless competitive intelligence gathering
• Deep demographic, geographic and psychographic research
• Scrutiny of social media signals
• Proprietary technology
• Integrating all analytics data

Our Process

SEARCH ENGINE OPTIMIZATION

The inclusion of all of these steps, in conjunction with our in-house-developed Keyword Objects technology, is what distinguishes GPS Public Relations’s SEO practice. The following is a framework of our SEO process:

• Identify SEO tracking and segmentation inconsistencies from web analytics
• Develop an SEO scorecard and identify on-page attributes, content, and architectural vulnerabilities
• Combine keyword data across all channels to create archetypal target consumers and associated keywords
• Assess current messaging and copy for resonance, relevance and efficacy when measured against customer intent
• Identify overlooked opportunities and potentially profitable niches by examining historical keyword performance
• Deconstruct the competition’s SEO strategies to understand what is working – or not
• Identify loopholes in content that could reduce SERP coverage
• Collaborate with in-house technology team to create custom workflows and automated processes
• Evangelize SEO across organization through our Keyword Objects platform
• Utilize Keyword Objects dashboards based on the metrics for specific stakeholders

Here at GPS Public Relations, we have a team of experienced consultants, designers and developers who will work to focus on the right solution for you and your business. We have the training resources and expertise to offer services ranging from high-level technical SEO strategies to creative outreach campaigns.

We really like to talk to our clients before discussing what we can do for you but just to make sure we are all on the same page, here are some of the services we offer:

• Technical audits
• Migration planning
• Keyword and market research
• Content strategies and execution
• Link building strategies and execution
• Digital PR strategy and execution
• Conversion rate improvements
• Reporting and Analysis
• Social media integration

Engage with GPS Public Relations to manage your SEO campaign and you will not only be working with our team of experienced consultants, designers and developers but with a company geared up to ensure the work we offer provides a real return on your investment. Get in touch to discuss what a project might look like for you and your company.